8-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported) April 22, 2003

                           priceline.com Incorporated
        --------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

        Delaware                         0-25581                 06-1528493
- --------------------------------------------------------------------------------
(State or other Jurisdiction    (Commission File Number)     (IRS Employer
of Incorporation)                                            Identification No.)

          800 Connecticut Avenue, Norwalk, Connecticut      06854
        -------------------------------------------------------------
                 (Address of principal office)            (zip code)

               Registrant's telephone number, including area code
                                 (203) 299-8000

                                       N/A
    -------------------------------------------------------------------------
          (Former name or former address, if changed since last report)




ITEM 5.    OTHER EVENTS.

         On April 22, 2003, the Board of Directors of priceline.com
Incorporated, a Delaware corporation, elected Patricia L. Francy and Jeffrey E.
Epstein to its Board of Directors. Ms. Francy currently is Treasurer and
Controller for Columbia University. Mr. Epstein currently is Senior Vice
President and Chief Financial Officer of VNU's Media Measurement and Information
(MMI) Group, whose businesses include Nielsen Media Research. Attached as
Exhibit 99.1 is a copy of the press release issued by priceline.com on April 23,
2003.


         C.  Exhibits

         99.1    Press Release issued by priceline.com on April 23, 2003



                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                     PRICELINE.COM INCORPORATED



                                     By:  /s/ Jeffery H. Boyd
                                          -------------------------------------
                                          Jeffery H. Boyd
                                          President and Chief Executive Officer


Dated:  April 23, 2003



                                  EXHIBIT INDEX



EXHIBIT NO.           DESCRIPTION
- -----------           -----------
                   
99.1                  Press Release issued by priceline.com on April 23, 2003

EX-99.1

                                                                    EXHIBIT 99.1


                      PRICELINE.COM NAMES NEW BOARD MEMBERS

     NORWALK, Conn., April 23, 2003 . . . Priceline.com(R)(Nasdaq: PCLN) today
announced the appointment of Patricia L. Francy and Jeffrey E. Epstein to its
Board of Directors. Ms. Francy currently is Treasurer and Controller for
Columbia University. Mr. Epstein currently is Senior Vice President and Chief
Financial Officer of VNU's Media Measurement and Information (MMI) Group, whose
businesses include Nielsen Media Research.

The appointments are effective immediately. Ms. Francy also will serve on
priceline.com's Audit Committee.

"Patty Francy and Jeff Epstein bring deep financial backgrounds to
priceline.com's board and we are fortunate to have them join us," said Chairman
Richard S. Braddock. "We're excited about the expertise they will bring to the
board, and we look forward to working with them."

At Columbia, Ms. Francy oversees the University's $2.3 billion financial
operations and works closely with the University Trustees on their Audit and
Finance Committees. Prior to becoming Treasurer & Controller, she was Columbia's
Director of Finance and Director of Budget Operations. She is Director of Reid
Hall in Paris, Columbia's junior year abroad and advanced learning center, and
the Matheson Foundation, for research in basic neurosciences. She holds an EPBA
from Columbia University's Graduate School of Business. Ms. Francy serves on the
Advisory Board for the Center for Values Based Leadership. She is currently
Treasurer & Director of the national boards of Junior Achievement and Outward
Bound and Expeditionary Learning Outward Bound, a model for comprehensive school
reform implemented in over 100 elementary, middle and high schools. She was
former Chairman of the Women's Economic Roundtable and continues to serve on its
Board. She is a Director of the Siebert Financial Corporation and the Women's
Financial Network (WFN) by Siebert.

Mr. Epstein is responsible for all financial functions of VNU's $1 billion MMI
Group. MMI Group provides data, research and insight to the world's leading
media companies through its businesses, which include Nielsen Media Research,
Monitor Plus, SRDS, Scarborough (50%), IMS, MRP, Nielsen//NetRatings and Nielsen
Entertainment. In addition to his financial responsibilities, Mr. Epstein is a
member of the MMI Group Media Board and Entertainment Board, and is a member of
the Board of Directors of NetRatings. Before joining VNU, Mr. Epstein held
senior management positions with DoubleClick, including Chief Financial Officer.
Mr. Epstein holds a B.A. from Yale and an MBA from Stanford.

                                     (more)
                                       -2-

ABOUT PRICELINE.COM

Priceline.com offers products for sale in two categories: a travel service that
offers leisure airline tickets, hotel rooms, rental cars, vacation packages and
cruises; and a personal finance service that offers home mortgages, refinancing
and home equity loans through an independent licensee. Priceline.com also owns
the Internet domain names and trademarks of LowestFare.com, another Web-based
travel site, and is part-owner of Travelweb LLC. Priceline.com licenses its
business model to independent licensees, including pricelinemortgage and certain
international licensees.

                                       ###



For press information: Brian Ek at priceline.com 203-299-8167
(brian.ek@priceline.com)


INFORMATION ABOUT FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject to certain
risks, uncertainties and assumptions that are difficult to predict; therefore,
actual results may differ materially from those expressed, implied or forecasted
in any such forward-looking statements. Expressions of future goals and similar
expressions including, without limitation, "may," "will," "should," "could,"
"expects," "does not currently expect," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential," "targets," or "continue," reflecting
something other than historical fact are intended to identify forward-looking
statements. The following factors, among others, could cause the Company's
actual results to differ materially from those described in the forward-looking
statements: adverse changes in general market conditions for leisure and other
travel products as the result of, among other things, terrorist attacks or war
in Iraq; adverse changes in the Company's relationships with airlines and other
product and service providers including, without limitation, the withdrawal of
suppliers from the priceline.com system; the bankruptcy or insolvency of another
major domestic airline; the effects of increased competition; systems-related
failures and/or security breaches; the Company's ability to protect its
intellectual property rights; losses by the Company and its licensees; final
adjustments made in closing the quarter; legal and regulatory risks and the
ability to attract and retain qualified personnel. For a detailed discussion of
these and other factors that could cause the Company's actual results to differ
materially from those described in the forward-looking statements, please refer
to the Company's most recent Form 10-Q, Form 10-K and Form 8-K filings with the
Securities and Exchange Commission. Unless required by law, the Company
undertakes no obligation to update publicly any forward-looking statements,
whether as a result of new information, future events or otherwise.