SC 13D/A 1 w52184sc13da.txt AMENDMENT NO. 7 TO SCHEDULE 13D 1 SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 7)* priceline.com Incorporated -------------------------------------------------------------------------------- (Name of Issuer) common stock, par value $.008 per share -------------------------------------------------------------------------------- (Title of Class of Securities) 741503106 (CUSIP Number) Robert S. Harkey, Esquire Senior Vice President - General Counsel Delta Air Lines, Inc. Hartsfield Atlanta International Airport Atlanta, Georgia 30320 (404) 715-2387 -------------------------------------------------------------------------------- (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) July 31, 2001 -------------------------------------------------------------------------------- (Date of Event which Requires Filing of this Statement) If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. [ ] NOTE: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See ss.240.13d-7(b) for other parties to whom copies are to be sent. *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). (Continued on following pages) (Page 1 of 5 pages) 2 ----------------------- ----------------------- CUSIP NO. 741503106 Page 2 of 5 Pages ----------------------- ----------------------- SCHEDULE 13D -------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON Delta Air Lines, Inc. -------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [ ] -------------------------------------------------------------------------------- 3 SEC USE ONLY -------------------------------------------------------------------------------- 4 SOURCE OF FUNDS* 00 -------------------------------------------------------------------------------- 5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e) [ ] -------------------------------------------------------------------------------- 6 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware -------------------------------------------------------------------------------- NUMBER OF 7 SOLE VOTING POWER SHARES BENEFICIALLY 16,058,690 OWNED BY -------------------------------------------- EACH 8 SHARED VOTING POWER REPORTING PERSON 0 -------------------------------------------- WITH 9 SOLE DISPOSITIVE POWER 16,058,690 -------------------------------------------- 10 SHARED DISPOSITIVE POWER 0 -------------------------------------------------------------------------------- 11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 16,058,690 -------------------------------------------------------------------------------- 12 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* [ ] -------------------------------------------------------------------------------- 13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11) 6.98% -------------------------------------------------------------------------------- 14 TYPE OF REPORTING PERSON* CO -------------------------------------------------------------------------------- *SEE INSTRUCTIONS BEFORE FILLING OUT! 3 ----------------------- ----------------------- CUSIP NO. 741503106 Page 3 of 5 Pages ----------------------- ----------------------- ITEM 1 SECURITY AND ISSUER This Amendment No. 7 to Schedule 13D relating to the common stock of priceline.com Incorporated, a Delaware corporation ("priceline"), is being filed on behalf of Delta Air Lines, Inc., a Delaware corporation ("Delta"), to amend the Schedule 13D which was originally filed with the Securities and Exchange Commission ("SEC") on October 20, 2000 and which was amended on November 14, 2000, February 6, 2001, May 24, 2001, June 8, 2001, June 13, 2001 and June 29, 2001 (as amended, the "Schedule 13D"). Unless otherwise indicated, all capitalized terms used herein but not defined herein shall have the meanings set forth in the Schedule 13D. ITEM 3 SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION Item 3 is hereby amended by adding the following information: On July 27, 2001, Delta partially exercised the 2001 Warrant and acquired 10,000,000 shares of priceline common stock by surrendering to priceline 29,688 shares of Series B Preferred Stock. On August 6, 2001, priceline paid a dividend (the "Series B Dividend") of 986,491 shares of priceline common stock on the shares of Series B Preferred Stock held by Delta on the July 15, 2001 record date. ITEM 5 INTEREST IN SECURITIES OF PRICELINE Item 5 is hereby amended by adding the following information: Between July 30, 2001 and August 6, 2001, Delta sold 8,140,000 shares of priceline common stock in transactions on the Nasdaq National Market for an aggregate sales price of approximately $74,994,300 (the "Open Market Sales"). The Open Market Sales are summarized as follows: (a) Delta sold 1,000,000 shares on July 30, 2001 at an average price per share of $8.24045, (b) Delta sold 1,485,000 shares on July 31, 2001 at an average price per share of $8.7121212, (c) Delta sold 4,115,000 shares on August 1, 2001 at an average price per share of $9.7531713, (d) Delta sold 1,025,000 shares on August 2, 2001 at an average price per share of $9.0219512, (e) Delta sold 280,000 shares on August 3, 2001 at an average price per share of $8.6144642, and (f) Delta sold 235,000 shares on August 6, 2001 at an average price per share of $8.6063829. As a result of the Open Market Sales and the Series B Dividend, Delta is the beneficial owner of 16,058,690 shares of priceline common stock. The 4 ----------------------- ----------------------- CUSIP NO. 741503106 Page 4 of 5 Pages ----------------------- ----------------------- shares beneficially owned by Delta represent approximately 6.98% (assuming the exercise of Delta's right to purchase all 4,675,000 shares of priceline common stock pursuant to the Amended 1999 Warrant and the exercise of Delta's right to purchase the remaining 8,537,199 shares of priceline common stock pursuant to the 2001 Warrant) of the shares of priceline common stock outstanding on May 10, 2001, as set forth in priceline's Quarterly Report on Form 10-Q for the quarter ended March 31, 2001. The number of shares of priceline common stock beneficially owned by Delta and the number of shares of priceline common stock assumed to be outstanding have been adjusted pursuant to Rule 13d-1(j) and Rule 13d-3(d)(1). 5 ----------------------- ----------------------- CUSIP NO. 741503106 Page 5 of 5 Pages ----------------------- ----------------------- SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Dated: August 8, 2001 Delta Air Lines, Inc. By: /s/ M. Michele Burns ----------------------------------- M. Michele Burns Executive Vice President and Chief Financial Officer