-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 JEEPIuqi+sPjWpQN/Myver7CKlJpZ7x874gog6Tqqfe7Wa7jyiAGT7RcDKUGo3tF
 eblUAB7SOUmH1Hsx12N2xQ==

<SEC-DOCUMENT>0001225208-10-016227.txt : 20100701
<SEC-HEADER>0001225208-10-016227.hdr.sgml : 20100701
<ACCEPTANCE-DATETIME>20100701180317
ACCESSION NUMBER:		0001225208-10-016227
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100630
FILED AS OF DATE:		20100701
DATE AS OF CHANGE:		20100701

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			VAICKUS ALEX
		CENTRAL INDEX KEY:			0001189252

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14790
		FILM NUMBER:		10931975

	MAIL ADDRESS:	
		STREET 1:		PLAYBOY ENT., INC. - H. SHAPIRO
		STREET 2:		680 N LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLAYBOY ENTERPRISES INC
		CENTRAL INDEX KEY:			0001072341
		STANDARD INDUSTRIAL CLASSIFICATION:	CABLE & OTHER PAY TELEVISION SERVICES [4841]
		IRS NUMBER:				364249478
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DRIVE
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611
		BUSINESS PHONE:		3127518000

	MAIL ADDRESS:	
		STREET 1:		680 NORTH LAKE SHORE DR
		CITY:			CHICAGO
		STATE:			IL
		ZIP:			60611

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW PLAYBOY INC
		DATE OF NAME CHANGE:	19981020
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-06-30</periodOfReport>

    <issuer>
        <issuerCik>0001072341</issuerCik>
        <issuerName>PLAYBOY ENTERPRISES INC</issuerName>
        <issuerTradingSymbol>PLA, PLAA</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001189252</rptOwnerCik>
            <rptOwnerName>VAICKUS ALEX</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PLAYBOY ENTERPRISES, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>680 N. LAKE SHORE DRIVE</rptOwnerStreet2>
            <rptOwnerCity>CHICAGO</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60611</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>1</isOfficer>
            <officerTitle>President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common-Class B</value>
            </securityTitle>
            <transactionDate>
                <value>2010-06-30</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>1568.6275</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>3.57</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>82922.7565</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents shares purchased through Playboy Enterprises, Inc.'s Employee Stock Purchase Plan.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>/s/ Alex L. Vaickus</signatureName>
        <signatureDate>2010-07-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----