Exhibit 23

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements
(Form S-8 No. 333-74451, Form S-8 No. 333-10470, Form S-8 No. 333-105454 and
Form S-8 No. 333-139728) of Playboy Enterprises, Inc. and in the related
prospectuses of our reports dated March 11, 2009, with respect to the
consolidated financial statements and financial statement schedule of Playboy
Enterprises, Inc., and the effectiveness of internal control over financial
reporting of Playboy Enterprises, Inc., included in this Annual Report (Form
10-K) for the year ended December 31, 2008.

                                                           /s/ Ernst & Young LLP

Chicago, Illinois
March 12, 2009