Exhibit 23(a)

            Consent of Independent Registered Public Accounting Firm

We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8 No. 333-30185,  Form S-8 POS (as amended) No. 333-74451,  Form S-8 No.
333-105454 and Form S-3 No. 333-112682) of Playboy Enterprises,  Inc. and in the
related prospectuses of our report dated February 18, 2005, except for Note (W),
as to which the date is February  22,  2005,  with  respect to the  consolidated
financial  statements and financial  statement schedule of Playboy  Enterprises,
Inc.,   and  our  report  dated  February  18,  2005  with  respect  to  Playboy
Enterprises,  Inc.  management's  assessment  of the  effectiveness  of internal
control over financial reporting, and the effectiveness of internal control over
financial reporting of Playboy Enterprises, Inc., included in this Annual Report
(Form 10-K/A) for the year ended December 31, 2004.


                                                    /s/ Ernst & Young LLP

Chicago, Illinois

June 9, 2005