-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 WxP/J3FhaEMty/GNcu5hevQCUtlwBSvtfzG261Lacp4csC9F/2d7CAC8+bvNmHy/
 Pe3SiWtLBZSP56c0XAFMRA==

<SEC-DOCUMENT>0001225208-10-025187.txt : 20101118
<SEC-HEADER>0001225208-10-025187.hdr.sgml : 20101118
<ACCEPTANCE-DATETIME>20101118100833
ACCESSION NUMBER:		0001225208-10-025187
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101117
FILED AS OF DATE:		20101118
DATE AS OF CHANGE:		20101118

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			PESCE WILLIAM J
		CENTRAL INDEX KEY:			0001201959

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11507
		FILM NUMBER:		101201644

	MAIL ADDRESS:	
		STREET 1:		C/O JOHN WILEY & SONS INC
		STREET 2:		111 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WILEY JOHN & SONS, INC.
		CENTRAL INDEX KEY:			0000107140
		STANDARD INDUSTRIAL CLASSIFICATION:	BOOKS: PUBLISHING OR PUBLISHING AND PRINTING [2731]
		IRS NUMBER:				135593032
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			0430

	BUSINESS ADDRESS:	
		STREET 1:		111 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030
		BUSINESS PHONE:		2017486000

	MAIL ADDRESS:	
		STREET 1:		111 RIVER STREET
		CITY:			HOBOKEN
		STATE:			NJ
		ZIP:			07030

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	WILEY JOHN & SONS INC
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-11-17</periodOfReport>

    <issuer>
        <issuerCik>0000107140</issuerCik>
        <issuerName>WILEY JOHN &amp; SONS, INC.</issuerName>
        <issuerTradingSymbol>JWA/JWB</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001201959</rptOwnerCik>
            <rptOwnerName>PESCE WILLIAM J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>2 HEATH DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BASKING RIDGE</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07920</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <officerTitle>President and CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common</value>
            </securityTitle>
            <transactionDate>
                <value>2010-11-17</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>8285.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>41.5100</value>
                    <footnoteId id="F2"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>901412.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>400.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Revocable Living Trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 Plan adopted by the reporting person on April 5, 2010.</footnote>
        <footnote id="F2">This transaction was executed in multiple trades from $41.36 to $41.77.  The price reported above reflects the average sales price.  The reporting person undertakes to provide upon request to the SEC staff, the issuer or the security holder of the issuer, full information regarding the number of shares at which the transaction was affected.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Michael L. Preston</signatureName>
        <signatureDate>2010-11-18</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----