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Segment Data (Tables)
9 Months Ended
Sep. 30, 2019
Segment Reporting [Abstract]  
Summary of Operational Information Relative to the Company's Reportable Segments
Information relative to our reportable segments was as follows (in thousands):
 
Three Months Ended September 30, 2019
 
Three Months Ended September 30, 2018
 
TASER
 
Software and Sensors 1
 
Total
 
TASER
 
Software and Sensors
 
Total
Net sales from products
$
71,424

 
$
25,073

 
$
96,497

 
$
63,666

 
$
17,257

 
$
80,923

Net sales from services
319

 
34,021

 
34,340

 

 
23,913

 
23,913

Net sales
71,743

 
59,094

 
130,837

 
63,666

 
41,170

 
104,836

Cost of product sales
26,504

 
15,941

 
42,445

 
19,256

 
13,697

 
32,953

Cost of service sales

 
8,223

 
8,223

 

 
6,250

 
6,250

Cost of sales
26,504

 
24,164

 
50,668

 
19,256

 
19,947

 
39,203

Gross margin
$
45,239

 
$
34,930

 
$
80,169

 
$
44,410

 
$
21,223

 
$
65,633

 
 
 
 
 
 
 
 
 
 
 
 
Research and development
$
3,485

 
$
21,644

 
$
25,129

 
$
4,837

 
$
17,145

 
$
21,982



 
Nine Months Ended September 30, 2019
 
Nine Months Ended September 30, 2018
 
TASER
 
Software and Sensors 1
 
Total
 
TASER
 
Software and Sensors
 
Total
Net sales from products
$
197,148

 
$
67,829

 
$
264,977

 
$
187,814

 
$
50,804

 
$
238,618

Net sales from services
558

 
93,474

 
94,032

 

 
66,659

 
66,659

Net sales
197,706

 
161,303

 
359,009

 
187,814

 
117,463

 
305,277

Cost of product sales
74,044

 
46,221

 
120,265

 
57,480

 
38,994

 
96,474

Cost of service sales

 
24,098

 
24,098

 

 
15,566

 
15,566

Cost of sales
74,044

 
70,319

 
144,363

 
57,480

 
54,560

 
112,040

Gross margin
$
123,662

 
$
90,984

 
$
214,646

 
$
130,334

 
$
62,903

 
$
193,237

 
 
 
 
 
 
 
 
 
 
 
 
Research and development
$
10,284

 
$
61,692

 
$
71,976

 
$
11,816

 
$
43,786

 
$
55,602

1 Cost of service sales for the three and nine months ended September 30, 2019 includes approximately $0.7 million and $1.6 million, respectively, of third party installation costs.