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Segment Data
3 Months Ended
Mar. 31, 2016
Segment Reporting [Abstract]  
Segment Data
Segment Data
The Company’s operations are comprised of two reportable segments: the manufacture and sale of CEWs, accessories and other products and services (the “TASER Weapons” segment); and the video business, which includes the TASER Cam, Axon products, Evidence.com, and MediaSolv (the “Axon” segment). The Company includes only revenues and costs directly attributable to the Axon segment in that segment. Included in Axon segment costs are: costs of sales for both products and services, overhead allocation based on direct labor, selling expense for the Axon sales team, Axon product management expenses, trade shows and related expenses, and research and development for products included in the Axon segment. All other costs are included in the TASER Weapons segment. The CODM does not review assets by segment as part of the financial information provided; therefore, only limited asset information is provided in the following tables.
Information relative to the Company’s reportable segments is as follows (in thousands):
 
Three Months Ended March 31, 2016
 
Three Months Ended March 31, 2015
 
TASER
Weapons
 
Axon
 
Total
 
TASER
Weapons
 
Axon
 
Total
Product sales
$
45,834

 
$
4,841

 
$
50,675

 
$
38,341

 
$
4,502

 
$
42,843

Service revenue

 
4,855

 
4,855

 

 
1,919

 
1,919

Net sales
45,834

 
9,696

 
55,530

 
38,341

 
6,421

 
44,762

Cost of products sold
14,077

 
3,378

 
17,455

 
11,081

 
3,148

 
14,229

Cost of services delivered

 
1,173

 
1,173

 

 
665

 
665

Gross margin
31,757

 
5,145

 
36,902

 
27,260

 
2,608

 
29,868

Sales, general and administrative
15,272

 
9,561

 
24,833

 
10,705

 
3,860

 
14,565

Research and development
1,120

 
5,807

 
6,927

 
1,190

 
3,368

 
4,558

Income (loss) from operations
$
15,365

 
$
(10,223
)
 
$
5,142

 
$
15,365

 
$
(4,620
)
 
$
10,745

Purchase of property and equipment
$
1,071

 
$
209

 
$
1,280

 
$
347

 
$
77

 
$
424

Purchase of intangible assets
62

 
36

 
98

 
46

 
4

 
50

Depreciation and amortization
572

 
329

 
901

 
530

 
87

 
617