FOR IMMEDIATE RELEASE


ARCADE MARKETING, INC. ANNOUNCES EXPANSION



December 20, 2001,  New York,  New York - Arcade  Marketing,  Inc.,  the world's
foremost  producer of interactive  sampling  systems for printed media announced
yesterday that Arcade's newly formed  subsidiary,  IST, Corp.,  has acquired the
assets,  all  intellectual  property and certain  business  activities  of Color
Prelude from Color Prelude,  Inc. (CPI), for an undisclosed price. IST, Corp. is
headquartered  in  Baltimore,  Maryland,  at the  same  location  where  CPI had
conducted its business.

The acquisition adds  significantly to Arcade's product  portfolio,  already the
largest  and most  complete in the  sampling  industry.  Among the  technologies
acquired are a soon-to-be-introduced  thermoformed  innovation; a new lip makeup
sampler that contains an applicator.  Also included are Shade A Peel(R) Lipstick
sampler,  Powdersilk(TM) powder-on-paper sampler with applicator; Classic, which
deposits  powder bulk onto coated paper and seals it with a  see-through  cover,
and ShadeSeal(R),  a slim, windowed,  pouch-like format that gives marketers the
opportunity to combine  products - such as lipstick and eyeshadow - in a single,
perforated sampler that allows consumers to try one product without exposing the
other. Additional innovations include Sureshade(R), a nitrocellulose die deposit
system that replicates  nail enamel,  and the recently  introduced  Liqi-Seal(R)
which presents foundation in a hygienically sealed, see-through format.

"We are very excited about this  expansion",  said William J. Fox,  Chairman and
Chief Executive  Officer of Arcade  Marketing Inc. "Color Prelude enjoyed a long
and  successful  history  in the  industry  and we are  proud  to  pack,  in our
suitcase,  their many efficient,  attractive and highly innovative  technologies
which marry very well to those in our  existing  roster and further  enhance our
leadership  position in interactive  products.  Every technology we offer",  Fox
continued,  " issues a call to  action  which  leads to a  purchase  through  an
impactful,  multi-sensory,  interactive  experience.  And there is nothing  more
effective ", he remarked,  "than an advertisement or a promotional  vehicle that
captures consumers' attention and engages them in an activity. Consumers stop at
the page and experiment with the sampling system.  The longer they look and take
advantage of all that the sampling system has to offer, the more their brand and
product  awareness is  increased.  At the same time and very  importantly",  Fox
noted,  " our newly expanded  resources  enable us to better serve our customers
with  the  widest  range  of  capabilities  and  technologies  available  today.
Finally",  he said,  "I look  forward to working  with the entire team which now
includes Tom Burtzlaff,  formerly Color Prelude's V.P. Operations,  who has been
named  General  Manager  of IST.  Tom will  report to Arcade  Senior  V.P.,  Ron
Huggins, and will join the Executive Committee.  Cathy Fleming, who heads up the
IST sales and marketing function , will report to Pat Powderly, Senior V.P. U.S.
Sales,  while Craig Quast,  the IST business CFO, will  coordinate IST financial
functions  and report to Arcade  Senior V.P.,  Finance and





Administration,  Ken Budde. IST Laboratory  functions will continue to report to
Burtzlaff with Arcade V.P.s Paul Pieschl and Jamie Ross as advisors.  We believe
that the combined  Arcade/IST science and product  development teams will result
in a future of creativity and innovation."

The IST client base counts Mary Kay and Avon as primary  customers  and includes
Amway,  Body Shop,  Cover Girl, Gap,  Maybelline,  Neutrogena and Revlon;  names
which also appear in the Arcade line-up.

With a century of experience in developing  innovative  products and interactive
advertising and promotional programs, ARCADE is firmly established as the global
leader  in  multi-sensory  marketing  through  three,  fully-staffed,  dedicated
divisions.  Arcade  Sampling  Technologies,  the primary  resource  for sampling
systems  for the  fragrance,  cosmetics,  personal  care,  sun care,  hair care,
household products and food and beverage industries, is linked to Arcade Direct,
a  full-service   Catalogue  and  Creative  Design  agency  and  Arcade  Product
Technologies  which employs  proprietary  chemistries to manufacture  and market
micro-encapsulated  ingredients used in the formulation of various personal care
products.

ARCADE Marketing,  Inc., whose production and laboratory facilities are ISO 9001
Certified,  is  headquartered  in  New  York  with  sales  offices  and  related
manufacturing  facilities in London,  Maryland,  Mexico City,  Paris, Sao Paulo,
Sydney, Tennessee, Tokyo and Toronto.

For further information on Arcade, contact by e-mail at ASTSalesUS@arcadeinc.com
visit our web site at www.arcadeinc.com.