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Exhibit 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)

	Pro Forma						Combined JIHC			Jostens
							Fiscal Year Ended 2003					Fiscal Year Ended
										Predecessor
	Nine Months Ended						Successor Five Months Ended January 3, 2004			Seven Months Ended July 29, 2003
	October 2, 2004		September 27, 2003		Fiscal Year 2003
							2003			2003		2002		2001
	Dollars in thousands
Earnings
(Loss) income from continuing operations before income taxes	$	48,632	$	38,824	$	11,752	$	(71,266	)	$	11,750	$	64,483	$	45,115
Interest expense (excluding capitalized interest)		70,617		71,228		95,002		67,121			32,528		68,435		79,035
Portion of rent expense under long-term operating leases representative of an interest factor		2,342		2,443		3,290		1,127			799		1,312		1,164
Total (loss) earnings	$	121,591	$	112,495	$	110,044	$	(3,018	)	$	45,077	$	134,230	$	125,314
Fixed charges
Interest expense (including capitalized interest)	$	70,617	$	71,228	$	95,002	$	67,121		$	32,528	$	68,435	$	79,035
Portion of rent expense under long-term operating leases representative of an interest factor		2,342		2,443		3,290		1,127			799		1,312		1,164
Total fixed charges	$	72,959	$	73,671	$	98,292	$	68,248		$	33,327	$	69,747	$	80,199
Ratio of earnings to fixed charges		1.7		1.5		1.1		(0.0)	(1)		1.4		1.9		1.6

(1)

Earnings did not cover fixed charges by $71.3 million.

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)

										Historical
	Supplemental																		Jostens
	Combined JIHC									Jostens and JIHC									Fiscal Year
Dollars in thousands	Successor Nine Months Ended October 2, 2004			Successor Two Months Ended September 27, 2004			Successor Five Months Ended January 2, 2004			Successor Nine Months Ended October 2, 2004			Successor Two Months Ended September 27, 2003			Successor Five Months Ended January 2, 2004			Predecessor Seven Months Ended July 29, 2003		2002		2001		2000		1999
Earnings
(Loss) income from continuing operations before income taxes	$	(31,351	)	$	(44,603	)	$	(69,052	)	$	(24,382	)	$	(45,366	)	$	(54,117	)	$	11,750	$	64,483	$	45,115	$	5,532	$	75,704
Interest expense (excluding capitalized interest)		117,770			24,653			66,691			48,419			11,141			31,441			32,528		68,435		79,035		60,252		7,486
Portion of rent expense under long-term operating leases representative of an interest factor		2,342			405			1,127			1,067			229			576			799		1,312		1,164		1,121		1,483
Total (loss) earnings	$	88,761		$	19,545		$	(1,234	)	$	25,104		$	(33,996	)	$	(22,100	)	$	45,077	$	134,230	$	125,314	$	66,905	$	84,673
Fixed charges
Interest expense (including capitalized interest)	$	117,770		$	24,653		$	66,691		$	48,419		$	11,141		$	31,441		$	32,528	$	68,435	$	79,035	$	60,252	$	7,887
Portion of rent expense under long-term operating leases representative of an interest factor		2,342			405			1,127			1,067			229			576			799		1,312		1,164		1,121		1,483
Total fixed charges	$	120,112		$	25,058		$	67,818		$	49,486		$	11,370		$	32,017		$	33,327	$	69,747	$	80,199	$	61,373	$	9,370
Ratio of earnings to fixed charges		0.7	(1)		(0.08	)(2)		(0.0)	(3)		0.5	(4)		(3.0)	(5)		(0.7)	(6)		1.4		1.9		1.6		1.1		9.0

(1)

Earnings did not cover fixed charges by $31.4 million.

(2)

Earnings did not cover fixed charges by $44.6 million.

(3)

Earnings did not cover fixed charges by $69.1 million.

(4)

Earnings did not cover fixed charges by $24.4 million.

(5)

Earnings did not cover fixed charges by $45.4 million.

(6)

Earnings did not cover fixed charges by $54.1 million.

2

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Exhibit 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)