Operating Segment Information

6 Months Ended

Jun. 30, 2011

(11) OPERATING SEGMENT INFORMATION [Abstract]

Segment Reporting Disclosure [Text Block]

(11) OPERATING SEGMENT INFORMATION

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated on a regular basis by the chief operating decision maker, or decision making group, in deciding how to allocate resources to an individual segment and in assessing performance.

We identify such segments based upon geographical regions of operations because each operating segment manufactures home appliances and related components, but serves strategically different markets. The chief operating decision maker evaluates performance based upon each segment’s operating profit (loss), which is defined as income before interest and sundry income (expense), interest expense, income taxes, noncontrolling interests and restructuring costs. Total assets by segment are those assets directly associated with the respective operating activities. The “Other/Eliminations” column primarily includes corporate expenses, assets, eliminations and restructuring expenses. Intersegment sales are eliminated within each region except compressor sales out of Latin America, which are included in Other/Eliminations.

The tables below summarize performance by operating segment:

	Three months ended June 30,
	OPERATING SEGMENTS
Millions of dollars	North America		Latin America		Europe,  Middle East and Africa		Asia		Other/ Eliminations			Total Whirlpool
Net sales
2011	$	2,370	$	1,307	$	841	$	257	$	(45	)	$	4,730
2010	2,539		1,043		739		263		(50		)	4,534
Intersegment sales
2011	$	56	$	51	$	46	$	54	$	(207	)	$	—
2010	48		62		67		54		(231		)	—
Depreciation and amortization
2011	$	73	$	26	$	28	$	6	$	12		$	145
2010	75		22		26		5		11			139
Restructuring costs
2011	$	6	$	—	$	8	$	—	$	—		$	14
2010	10		1		11		—		—			22
Operating profit (loss)
2011	$	76	$	166	$	20	$	14	$	(53	)	$	223
2010	200		165		20		15		(69		)	331
Total assets
June 30, 2011	$	8,126	$	4,131	$	3,223	$	865	$	(431	)	$	15,914
December 31, 2010	8,163		3,618		3,144		775		(116		)	15,584
Capital expenditures
2011	$	78	$	25	$	20	$	5	$	16		$	144
2010	79		15		16		4		7			121

	Six months ended June 30,
	OPERATING SEGMENTS
Millions of dollars	North America		Latin America		Europe,  Middle East and Africa		Asia		Other/ Eliminations			Total Whirlpool
Net sales
2011	$	4,628	$	2,534	$	1,584	$	465	$	(81	)	$	9,130
2010	4,790		2,184		1,478		455		(101		)	8,806
Intersegment sales
2011	$	108	$	92	$	96	$	96	$	(392	)	$	—
2010	96		122		146		94		(458		)	—
Depreciation and amortization
2011	$	145	$	52	$	54	$	11	$	24		$	286
2010	145		45		52		9		22			273
Restructuring costs
2011	$	12	$	—	$	10	$	—	$	—		$	22
2010	22		1		18		—		1			42
Operating profit (loss)
2011	$	134	$	339	$	44	$	25	$	(92	)	$	450
2010	294		332		47		26		(127		)	572
Total assets
June 30, 2011	$	8,126	$	4,131	$	3,223	$	865	$	(431	)	$	15,914
December 31, 2010	8,163		3,618		3,144		775		(116		)	15,584
Capital expenditures
2011	$	145	$	42	$	32	$	9	$	31		$	259
2010	181		31		33		7		15			267