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Segment Information
6 Months Ended
Jun. 30, 2011
Segment Information
6. 
Segment Information

The Company has two reportable segments: North American wholesale operations (“wholesale”) and North American retail operations (“retail”).  The chief operating decision maker, the Company’s Chief Executive Officer, evaluates the performance of its segments based on earnings from operations and accordingly, interest income, interest expense and other income and expense are not allocated to the segments.  The “other” category in the table below includes the Company’s wholesale and retail operations in Australia, South Africa, Asia Pacific and Europe, which do not meet the criteria for separate reportable segment classification.  Summarized segment data for the three and six months ended June 30, 2011 and 2010 was:
 
Three Months Ended
                       
June 30,
 
Wholesale
   
Retail
   
Other
   
Total
 
   
(Dollars in thousands)
 
2011
                       
Product sales
  $ 38,745     $ 5,866     $ 11,289     $ 55,900  
Licensing revenues
    650       -       -       650  
Net sales
  $ 39,395     $ 5,866     $ 11,289     $ 56,550  
Earnings from operations
  $ 1,025     $ 202     $ 1,507     $ 2,734  
                                 
2010
                               
Product sales
  $ 34,808     $ 5,301     $ 8,145     $ 48,254  
Licensing revenues
    470       -       -       470  
Net sales
  $ 35,278     $ 5,301     $ 8,145     $ 48,724  
Earnings from operations
  $ 1,750     $ (160 )   $ 96     $ 1,686  
                                 
Six Months Ended
                               
June 30,
 
Wholesale
   
Retail
   
Other
   
Total
 
           
(Dollars in thousands)
         
2011
                               
Product sales
  $ 86,385     $ 11,443     $ 22,715     $ 120,543  
Licensing revenues
    1,153       -       -       1,153  
Net sales
  $ 87,538     $ 11,443     $ 22,715     $ 121,696  
Earnings from operations
  $ 4,662     $ 142     $ 2,739     $ 7,543  
                                 
2010
                               
Product sales
  $ 78,896     $ 10,575     $ 19,241     $ 108,712  
Licensing revenues
    1,050       -       -       1,050  
Net sales
  $ 79,946     $ 10,575     $ 19,241     $ 109,762  
Earnings from operations
  $ 6,142     $ (349 )   $ 1,334     $ 7,127  

Total assets in the North American wholesale segment were $222.2 million at June 30, 2011 and $189.8 million at December 31, 2010.  The increase was primarily due to the Bogs acquisition on March 2, 2011.  See Note 2.