8-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

DATE OF REPORT: January 21, 2004

NETFLIX, INC.

(Exact name of registrant as specified in its charter)

000-49802

(Commission File Number)

DELAWARE	77-0467272
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

970 University Avenue

Los Gatos, CA 95032

(Address of principal executive offices, with zip code)

(408) 317-3700

(Registrant’s telephone number, including area code)

Item 7. Financial Statements and Exhibits.

(c) Exhibits.

99.1 Press release dated January 21, 2004 by Netflix, Inc.

Item 12. Results of Operations and Financial Condition.

The information provided in this Report is being furnished under Item 12 of Form 8-K and in accordance with SEC release 33-8216.

On January 21, 2004, Netflix, Inc. announced its financial results for the fiscal quarter ended December 31, 2003. The press release, which is attached hereto as Exhibit 99.1 and incorporated herein by reference, discloses certain financial measures, in particular, non-GAAP net income and free cash flow, that may be considered non-GAAP financial measures. Generally, a non-GAAP financial measure is a numerical measure of a company’s performance, financial position, or cash flows that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with generally accepted accounting principles in the United States. Management believes that non-GAAP net income is a useful measure of operating performance because it excludes the non-cash impact of stock option accounting. In addition, management believes that free cash flow is a useful measure of liquidity because it excludes the non-operational cash flows from purchases and sales of short-term investments and cash flows from financing activities. However, these non-GAAP measures should be considered in addition to, not as a substitute for, or superior to net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. The non-GAAP measures included in our press release have been reconciled to the nearest GAAP measures.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	NETFLIX, INC.
Date: January 21, 2004	By:	/s/    Barry McCarthy
		Barry McCarthy Chief Financial Officer

NETFLIX, INC.

INDEX TO EXHIBITS

Exhibit Number	Description
99.1	Press Release dated January 21, 2004.

EX-99.1

EXHIBIT 99.1

FOR IMMEDIATE RELEASE	IR CONTACT:	Deborah Crawford
Wednesday, January 21, 2004		Director of Investor Relations
		408 317-3712
	PR CONTACT:	Lynn Brinton
		Director of Corporate Communications
		408 317-3726

NETFLIX ANNOUNCES Q4 REVENUE GROWTH OF 80% YEAR OVER YEAR

AND A 2-FOR-1 STOCK SPLIT

• Revenue of $81.2 million, up 80% year over year

• GAAP net income of $2.3 million, or $0.07 per diluted share

• Non-GAAP net income of $6.1 million, or $0.19 per diluted share

• Churn of 4.8%

• Free cash flow of $9.2 million, GAAP net cash provided by operating activities of $31.4 million

• 2004 revenue guidance of $450 to $475 million, GAAP net income of $14.6 to $21.6 million and Non-GAAP net income of $38 to $45 million

LOS GATOS, CA — January 21, 2004 — Netflix, Inc. (Nasdaq: NFLX) announced record financial results for the fourth quarter and year ended December 31, 2003.

Revenue, Subscribers and Churn

Total revenue for the fourth quarter was a record $81.2 million, up 80 percent compared to $45.2 million for the fourth quarter of 2002, and up 12 percent compared to $72.2 million for the third quarter of 2003. Revenue for fiscal 2003 was a record $272.2 million, up 78 percent compared to $152.8 million for fiscal 2002.

“Our Q4 performance and the announced stock split reflect the strong, organic and sustained growth of the Netflix model,” said Reed Hastings, founder and CEO of Netflix. “Robust growth will continue in 2004 as will efficient investment in those initiatives that will sustain momentum in 2005 and beyond.”

Netflix ended the fourth quarter of 2003 with approximately 1,487,000 total subscribers. During the quarter Netflix acquired 444,000 new trial subscribers, a 41 percent year-over-year increase from the 315,000 new trial subscribers acquired in the fourth quarter of 2002 and a sequential increase of 16 percent over the 383,000 new trial subscribers acquired in the third quarter of 2003. Household penetration continued to rise in all markets, particularly those reached by generally overnight delivery (more than 80 percent of Netflix subscribers). For a graphical representation of the Company’s household penetration growth for its metro shipping markets, please link to: http://ir.netflix.com/downloads/marketpenetration012104.pdf

Average monthly subscriber churn¹ for the fourth quarter of 2003 was 4.8 percent as compared to 5.2 percent in the third quarter of 2003 and 6.3 percent in the fourth quarter of 2002. Churn reached a record low percentage in the quarter. Churn includes free trial subscribers as well as paying subscribers who elect not to renew their monthly subscription service during the quarter. The churn rate continued to drop in the quarter as retention rose across the subscriber base in response to the steady improvements in the quality of the Netflix service.

Gross Margin

Gross margin for the fourth quarter was 45.2 percent, slightly above the Company’s guidance and, as expected, down slightly from 46.5 percent in the third quarter of 2003. The decrease in gross margin was due to increased content costs. Disc usage per average paid subscriber declined slightly during the quarter in line with expectations and was not a contributing factor to lower gross margins.

Subscriber Acquisition Cost

Subscriber acquisition cost² for the fourth quarter was $32.89 per new-trial subscriber compared to a cost of $33.31 for the fourth quarter of 2002 and a cost of $31.81 for the third quarter of 2003. This planned sequential increase in subscriber acquisition cost was attributable to television advertising testing during the quarter.

GAAP Net Income (Loss), Non-GAAP Net Income, and Free Cash Flow

Netflix reported GAAP net income of $2.3 million, or $0.07 per diluted share, for the fourth quarter of 2003 compared to a GAAP net loss of $2.3 million, or a loss of $0.10 per diluted share, for the fourth quarter of 2002 and a GAAP net income of $3.3 million, or $0.10 per diluted share, for the third quarter of 2003.

1 Monthly churn is defined as customer cancellations in the quarter divided by the sum of beginning subscribers and gross subscriber additions, divided by three months.

2 Subscriber acquisition cost is defined as the total marketing expense on the Company’s Statement of Operations divided by total gross subscriber additions in the quarter.

Non-GAAP net income was $6.1 million, or $0.19 per diluted share, for the fourth quarter of 2003 compared to a Non-GAAP net income of $463 thousand, or $0.02 per diluted share for the fourth quarter of 2002 and a Non-GAAP net income of $6.1 million, or $0.19 per diluted share for the third quarter of 2003. Non-GAAP net income equals net income on a GAAP basis before stock-based compensation expense.

Free cash flow³ for the fourth quarter of 2003 was a record $9.2 million or 11 percent of revenue, up 95 percent from $4.7 million in the fourth quarter of 2002 and up 17 percent compared to $7.9 million for the third quarter of 2003. This is the Company’s ninth consecutive quarter of positive free cash flow. Cash provided by operating activities for the fourth quarter of 2003 was $31.4 million, up 117 percent from $14.4 million in the fourth quarter of 2002 and up 43 percent compared to $22.0 million for the third quarter of 2003.

Use of Non-GAAP Measures

Management believes that Non-GAAP net income is a useful measure of operating performance because it excludes the non-cash impact of stock option accounting. In addition, management believes that free cash flow is a useful measure of liquidity because it excludes the non-operational cash flows from purchases and sales of short-term investments and cash flows from financing activities. However, these Non-GAAP measures should be considered in addition to, not as a substitute for, or superior to net income and net cash provided by operating activities, or other financial measures prepared in accordance with GAAP. A reconciliation to the GAAP equivalents of these Non-GAAP measures is contained in tabular form on the attached unaudited financial statements.

3 Free cash flow is defined as cash flows from operating activities less cash flows used in investing activities excluding purchases and sales of short-term investments.

Business Outlook

The Company’s performance expectations for the first quarter of 2004 and the full year of 2004 are as follows:

First Quarter 2004

• Ending subscribers of 1,750 to 1,825 thousand

• Revenue of $94 to $99 million

• GAAP net loss of $1.2 to $3.7 million

• Non-GAAP net income of $1.0 to $3.5 million

• Gross margin of 44 to 46 percent

• SAC of $34 to $36

• Churn of 4.8 to 5.3 percent

Full Year 2004

• Ending subscribers of 2,225 to 2,525 thousand

• Revenue of $450 to $475 million

• GAAP net income of $14.6 to $21.6 million

• Non-GAAP net income of $38 to $45 million

• Gross margin of 44 to 46 percent

• SAC of $34 to $36

• Churn of 4.3 to 5.3 percent

Stock Split

In addition, Netflix’s Board of Directors has approved a two-for-one split of all outstanding shares of the Company’s common stock. Stockholders on the record date of February 2, 2004 will be entitled to one additional share for every share they own on that date. New shares will be issued by the Company’s transfer agent, EquiServe Trust Company, on February 11, 2004. Starting February 12, 2004, the stock will begin trading at its post-split price on the Nasdaq National Market.

Other News

Also today, Chief Financial Officer, Barry McCarthy, announced his plans to leave Netflix at the end of 2004. Mr. McCarthy said, “I’ve learned a tremendous amount from Reed about the right way to build and sustain a business. He will continue to run Netflix for years to come with great success. It’s time for me to find a challenging CEO or COO role of my own.” Netflix CEO Reed Hastings said, “Barry has been instrumental in our growth from zero to 1.5 million subscribers these last five years. I’m thrilled Netflix could provide him a platform for personal and professional growth. When he leaves in a year we will miss him greatly.”

Float and Trading Plans

The Company estimates the public float at approximately 19,166,484 shares as of December 31, 2003 based on registered shares held in street name with the Depository Trust and Clearing Corporation. No outstanding shares are subject to a lock-up agreement of any kind. From time to time executive officers of Netflix may elect to sell stock in Netflix. All such sales are made pursuant to the terms of 10b5-1 Trading Plans approved by the Company and generally adopted no less than three months prior to the first date of sale under such plan.

Earnings Call

The Netflix earnings call will be webcast today at 5:00 p.m. Eastern Time / 2:00 p.m. Pacific Time, and may be accessed at http://ir.netflix.com or at http://prnewswire.com. Following the conclusion of the webcast, a replay of the call will be available via Netflix’s website at http://ir.netflix.com. For those without access to the Internet, a replay of the call will be available from 5:00 p.m. Pacific Time on January 21, 2004 through January 28, 2004. To listen to a replay, call (719) 457-0820, access code 261290. The Company also plans to include discussion of its business outlook in the conference call.

About Netflix

Netflix (Nasdaq: NFLX) is the world’s largest online movie rental service, providing more than one million subscribers access to over 15,000 DVD titles. For $19.95 a month, Netflix subscribers rent as many DVDs as they want, and keep them as long as they want, with three movies out at a time. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by first-class mail from regional shipping centers located throughout the United States. Netflix can reach more than 80 percent of its subscribers with generally next-day delivery. The Company provides subscribers extensive information about DVD movies, including critic reviews, member reviews, online trailers, ratings, and personalized movie recommendations. For more information, visit www.netflix.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the federal securities laws, including statements regarding our subscriber growth, revenues, GAAP net income (loss), Non-GAAP net income, gross margin, subscriber acquisition cost and churn for the first quarter and full year of 2004. These statements are subject to risks and uncertainties that could cause actual results and events to differ, including, without limitation: our ability to manage our growth, in particular managing our subscriber acquisition cost as well as the mix between revenue sharing titles and titles not subject to revenue sharing that are delivered to our subscribers; our ability to attract new subscribers and retain existing subscribers; fluctuations in consumer usage of our service, customer spending on DVD players, DVDs and related products; competition; disruption in service on our website or with our computer systems; deterioration of the U.S. economy or conditions specific to online commerce or the filmed entertainment industry; conditions that effect our delivery through the U.S. Postal Service, including increases in first class postage; increases in the costs of acquiring DVDs; and, widespread consumer adoption of different modes of viewing in-home filmed entertainment. In addition, the full year guidance for 2004 does not reflect any material financial impact associated with our potential international expansion and is therefore subject to such additional risks and uncertainties, including, without limitation, our incurring significant additional costs and expense in establishing foreign operations that would cause the guidance set forth above to be materially different. The GAAP net income guidance is subject to the additional risk and uncertainty associated with fluctuations in our stock price as the calculation includes an estimate of the stock-based compensation expense that is a function of the anticipated price of our stock, which is difficult to predict given its volatility. A detailed discussion of these and other risks and uncertainties that could cause actual results and events to differ materially from such forward-looking statements is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K filed with the SEC on March 31, 2003. We undertake no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release.

Netflix, Inc.

Statements of Operations

(unaudited)

(in thousands, except per share data)

	Three Months Ended									Year Ended
	December 31, 2002			September 30, 2003			December 31, 2003			December 31, 2002			December 31, 2003
Revenues:
Subscription	$	44,978		$	71,278		$	80,780		$	150,818		$	270,410
Sales		210			924			405			1,988			1,833
Total revenues		45,188			72,202			81,185			152,806			272,243
Cost of revenues:
Subscription		23,246			38,326			44,334			77,044			147,736
Sales		144			322			130			1,092			624
Total cost of revenues		23,390			38,648			44,464			78,136			148,360
Gross profit		21,798			33,554			36,721			74,670			123,883
Operating expenses:
Fulfillment		5,449			8,322			9,348			19,366			31,274
Technology and development		3,960			4,738			4,840			14,625			17,884
Marketing		10,492			12,183			14,602			35,783			49,949
General and administrative		1,920			2,678			2,566			6,737			9,585
Stock-based compensation		2,717			2,777			3,832			8,832			10,719
Total operating expenses		24,538			30,698			35,188			85,343			119,411
Operating income (loss)		(2,740	)		2,856			1,533			(10,673	)		4,472
Other income (expense):
Interest and other income		637			534			782			1,697			2,457
Interest and other expense		(151	)		(87	)		(44	)		(11,972	)		(417	)
Net income (loss)	$	(2,254	)	$	3,303		$	2,271		$	(20,948	)	$	6,512
Net income (loss) per share:
Basic	$	(0.10	)	$	.14		$	.09		$	(1.49	)	$	.27
Diluted	$	(0.10	)	$	.10		$	.07		$	(1.49	)	$	.21
Weighted-average common shares outstanding:
Basic		22,223			24,086			25,077			14,102			23,893
Diluted		22,223			31,460			32,141			14,102			31,442
Non-GAAP net income (loss) reconciliation:
Net income (loss)	$	(2,254	)	$	3,303		$	2,271		$	(20,948	)	$	6,512
Add back:
Stock-based compensation		2,717			2,777			3,832			8,832			10,719
Non-cash interest on early repayment of debt		—			—			—			10,695			—
Non-GAAP net income (loss)	$	463		$	6,080		$	6,103		$	(1,421	)	$	17,231
Non-GAAP net income (loss) per share:
Basic	$	0.02		$	.25		$	.24		$	(.10	)	$	.72
Diluted	$	0.02		$	.19		$	.19		$	(.10	)	$	.55

Netflix, Inc.

Balance Sheets

(unaudited)

(in thousands, except share and per share data)

	As of
	December 31, 2002			December 31, 2003
Assets
Current assets:
Cash and cash equivalents	$	59,814		$	89,894
Short-term investments		43,796			45,297
Prepaid expenses		2,753			2,605
Prepaid revenue sharing expenses		303			905
Other current assets		409			245
Total current assets		107,075			138,946
DVD library, net		9,972			22,238
Intangible assets, net		6,094			2,948
Property and equipment, net		5,620			9,772
Deposits		1,690			1,272
Other assets		79			836
Total assets	$	130,530		$	176,012
Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable	$	20,350		$	32,654
Accrued expenses		9,102			11,625
Deferred revenue		9,743			18,324
Current portion of capital lease obligations		1,231			416
Total current liabilities		40,426			63,019
Deferred rent		288			241
Capital lease obligations, less current portion		460			44
Total liabilities		41,174			63,304
Stockholders’ equity:
Common stock, $0.001 par value; 150,000,000 and 80,000,000 shares authorized at December 31, 2002 and 2003, respectively; 22,445,795 and 25,424,685 issued and outstanding at December 31, 2002 and 2003, respectively		22			25
Additional paid-in capital		260,067			270,862
Deferred stock-based compensation		(11,702	)		(5,482	)
Accumulated other comprehensive income		774			596
Accumulated deficit		(159,805	)		(153,293	)
Total stockholders’ equity		89,356			112,708
Total liabilities and stockholders’ equity	$	130,530		$	176,012

Netflix, Inc.

Statements of Cash Flows

(unaudited)

(in thousands)

	Three Months Ended									Year Ended
	December 31, 2002			September 30, 2003			December 31, 2003			December 31, 2002			December 31, 2003
Cash flows from operating activities:
Net income (loss)	$	(2,254	)	$	3,303		$	2,271		$	(20,948	)	$	6,512
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation of property and equipment		1,438			1,118			1,129			5,919			4,720
Amortization of DVD library		5,849			12,323			14,790			17,417			43,125
Amortization of intangible assets		808			773			756			3,141			3,146
Noncash charges for equity instruments granted to non-employees		—			—			—			40			—
Stock-based compensation expense		2,717			2,777			3,832			8,832			10,719
Gain on disposal of DVDs		(205	)		(868	)		(275	)		(1,674	)		(1,604	)
Noncash interest expense		31			16			19			11,384			103
Changes in operating assets and liabilities:
Prepaid expenses and other current assets		272			65			(560	)		(44	)		(290	)
Accounts payable		2,202			450			4,195			6,635			12,304
Accrued expenses		994			660			671			4,558			2,523
Deferred revenue		2,564			1,377			4,553			4,806			8,581
Deferred rent		3			(8	)		(22	)		48			(47	)
Net cash provided by operating activities		14,419			21,986			31,359			40,114			89,792
Cash flows from investing activities:
Purchases of short-term investments		(408	)		(354	)		(582	)		(43,022	)		(1,679	)
Purchases of property and equipment		(1,188	)		(1,596	)		(4,315	)		(2,751	)		(8,872	)
Acquisitions of DVD library		(8,756	)		(13,467	)		(18,717	)		(24,070	)		(55,620	)
Proceeds from sale of DVDs		210			924			405			1,988			1,833
Deposits and other assets		21			11			423			554			(339	)
Net cash used in investing activities		(10,121	)		(14,482	)		(22,786	)		(67,301	)		(64,677	)
Cash flows from financing activities:
Proceeds from issuance of common stock		1,414			988			2,266			88,020			6,299
Repurchases of common stock		(3	)		—			—			(6	)		—
Principal payments on notes payable and capital lease obligations		(216	)		(551	)		(115	)		(17,144	)		(1,334	)
Net cash provided by financing activities		1,195			437			2,151			70,870			4,965
Net increase in cash and cash equivalents		5,493			7,941			10,724			43,683			30,080
Cash and cash equivalents, beginning of period		54,321			71,229			79,170			16,131			59,814
Cash and cash equivalents, end of period	$	59,814		$	79,170		$	89,894		$	59,814		$	89,894
Non-GAAP Free Cash Flow Reconciliation:
Net cash provided by operating activities	$	14,419		$	21,986		$	31,359		$	40,114		$	89,792
Purchases of property and equipment		(1,188	)		(1,596	)		(4,315	)		(2,751	)		(8,872	)
Acquisitions of DVD library		(8,756	)		(13,467	)		(18,717	)		(24,070	)		(55,620	)
Proceeds from sale of DVDs		210			924			405			1,988			1,833
Deposits and other assets		21			11			423			554			(339	)
Non-GAAP Free Cash Flow	$	4,706		$	7,858		$	9,155		$	15,835		$	26,794

Netflix, Inc.

Other Data

(unaudited)

(in thousands, except percentages and subscriber acquisition cost)

	As of / Three Months Ended						As of / Year Ended
	December 31, 2002		September 30, 2003		December 31, 2003		December 31, 2002		December 31, 2003
Subscriber Information:
New trial subscribers: during period	315		383		444		1,140		1,571
New trial subscribers year-to-year change	38.8	%	38.3	%	41.0	%	101.4	%	37.8	%
New trial subscribers quarter-to-quarter sequential change	13.7	%	17.1	%	15.9	%	—		—
Subscribers: end of period	857		1,291		1,487		857		1,487
Subscribers year-to-year change	87.9	%	74.0	%	73.5	%	87.9	%	73.5	%
Subscribers quarter-to-quarter sequential change	15.5	%	12.6	%	15.2	%	—		—
Free subscribers: end of period	61		49		71		61		71
Free subscribers as percentage of ending subscribers	7.1	%	3.8	%	4.8	%	7.1	%	4.8	%
Paid subscribers: end of period	796		1,242		1,416		796		1,416
Paid subscribers year-to-year change	99.0	%	75.4	%	77.9	%	99.0	%	77.9	%
Paid subscribers quarter-to-quarter sequential change	12.4	%	12.8	%	14.0	%	—		—
Subscriber churn (monthly)	6.3	%	5.2	%	4.8	%	—		—
Subscriber acquisition cost	$33.31		$31.81		$32.89		$31.39		$31.79
Margins:
Gross margin	48.2	%	46.5	%	45.2	%	48.9	%	45.5	%
Operating margin	(6.1	%)	4.0	%	1.9	%	(7.0	%)	1.6	%
Net margin	(5.0	%)	4.6	%	2.8	%	(13.7	%)	2.4	%
Non-GAAP net margin	1.0	%	8.4	%	7.5	%	(0.9	%)	6.3	%
Expenses as percentage of revenues:
Fulfillment	12.1	%	11.5	%	11.5	%	12.7	%	11.5	%
Technology and development	8.8	%	6.6	%	5.9	%	9.6	%	6.6	%
Marketing	23.2	%	16.9	%	18.0	%	23.4	%	18.3	%
General and administrative	4.2	%	3.7	%	3.2	%	4.4	%	3.5	%
Operating expenses before stock-based compensation	48.3	%	38.7	%	38.6	%	50.1	%	39.9	%
Stock-based compensation	6.0	%	3.8	%	4.7	%	5.8	%	3.9	%
Total operating expenses	54.3	%	42.5	%	43.3	%	55.9	%	43.8	%
Year-to-year change:
Total revenues	109.0	%	77.3	%	79.7	%	101.3	%	78.2	%
Fulfillment	83.7	%	69.6	%	71.6	%	44.0	%	61.5	%
Technology and development	36.5	%	19.5	%	22.2	%	(17.5	%)	22.3	%
Marketing	53.3	%	31.0	%	39.2	%	70.1	%	39.6	%
General and administrative	73.0	%	43.2	%	33.6	%	44.6	%	42.3	%
Operating expenses before stock-based compensation and restructuring charges	57.9	%	39.3	%	43.7	%	34.5	%	42.1	%
Restructuring charges	—		—		—		(100.0	%)	—
Stock-based compensation	237.9	%	5.9	%	41.0	%	41.3	%	21.4	%
Total operating expenses	67.8	%	35.4	%	43.4	%	33.8	%	39.9	%

Netflix, Inc.

Non-GAAP Guidance Reconciliation Schedule

(unaudited)

(in thousands)

	First Quarter, 2004 Guidance Range
Non-GAAP net income reconciliation:
Net loss	$	(3,700	)	$	(1,200	)
Add back:
Stock-based compensation		4,700			4,700
Non-GAAP net income	$	1,000		$	3,500
	Full Year, 2004 Guidance Range
Non-GAAP net income reconciliation:
Net income	$	14,600		$	21,600
Add back:
Stock-based compensation		23,400			23,400
Non-GAAP net income	$	38,000		$	45,000