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Segment Information (Information On Reportable Segments And Reconciliation To Consolidated Net Income) (Details) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2012
Sep. 30, 2011
separate_subscription_plans
Sep. 30, 2012
segments
Sep. 30, 2011
Sep. 30, 2012
segments
Sep. 30, 2011
segments
Segment Reporting Information [Line Items]            
Number of Operating Segments     3   3 2
Number of Separate Subscription Plans   2        
Total unique subscribers at end of period 0 [1] 25,269,000 [1],[2] 0 [1] 25,269,000 [1],[2] 0 [1] 25,269,000 [1],[2]
Revenues $ 905,089 $ 821,839 $ 2,664,043 $ 2,329,002    
Cost of revenues and marketing expenses 775,871 625,725 2,297,356 1,753,096    
Contribution profit (loss) 129,218 196,114 366,687 575,906    
Other operating expenses 113,083 99,272 336,333 261,710    
Operating income 16,135 96,842 30,354 314,196    
Other income (expense) (4,189) (3,219) (14,778) (11,509)    
Provision for income taxes 4,271 31,163 6,321 111,780    
Net income 7,675 62,460 9,255 190,907    
Domestic [Member]
           
Segment Reporting Information [Line Items]            
Total unique subscribers at end of period   23,789,000 [1],[2]   23,789,000 [1],[2]   23,789,000 [1],[2]
Revenues   799,152   2,275,140    
Cost of revenues and marketing expenses   579,720   1,655,828    
Contribution profit (loss)   219,432   619,312    
International [Member]
           
Segment Reporting Information [Line Items]            
Total unique subscribers at end of period   1,480,000 [1],[2]   1,480,000 [1],[2]   1,480,000 [1],[2]
Revenues   22,687   53,862    
Cost of revenues and marketing expenses   46,005   97,268    
Contribution profit (loss)   (23,318)   (43,406)    
Domestic Streaming [Member]
           
Segment Reporting Information [Line Items]            
Number Of Subscriptions At End Of Period 25,101,000 [1]   25,101,000 [1]   25,101,000 [1]  
Revenues 556,027   1,595,397      
Cost of revenues and marketing expenses 465,079   1,354,769      
Contribution profit (loss) 90,948   240,628      
International Streaming [Member]
           
Segment Reporting Information [Line Items]            
Number Of Subscriptions At End Of Period 4,311,000 [1]   4,311,000 [1]   4,311,000 [1]  
Revenues 77,744   186,142      
Cost of revenues and marketing expenses 170,121   470,629      
Contribution profit (loss) (92,377)   (284,487)      
Domestic Dvd [Member]
           
Segment Reporting Information [Line Items]            
Number Of Subscriptions At End Of Period 8,606,000 [1]   8,606,000 [1]   8,606,000 [1]  
Revenues 271,318   882,504      
Cost of revenues and marketing expenses 140,671   471,958      
Contribution profit (loss) $ 130,647   $ 410,546      
[1] A subscription is defined as the right to receive either the Netflix streaming service or Netflix DVD service. In connection with the Company's subscription services, the Company offers free-trial memberships to new and certain rejoining members. A method of payment is required to be provided even during the free-trial period for the membership to be defined as a subscription and included in the above metrics. Total unique subscribers and total subscriptions include those subscribers who are on a free-trial. Paid unique subscribers and paid subscriptions exclude free trial memberships. A subscription would cease to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the monthly subscription period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.
[2] (2) For purposes of determining the number of unique subscribers, domestic subscribers who have elected both a DVD and a streaming subscription plan are considered a single unique subscriber.