Deferred Costs, Capitalized, Prepaid, and Other Assets

3 Months Ended

Jun. 30, 2011

Deferred Costs, Capitalized, Prepaid, and Other Assets

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]

Note 5 - Capitalized Website Costs

The Company amortizes its website over the estimated useful life of three years. Amortizable intangible assets are tested for impairment when impairment indicators are present, and, if impaired, written down to fair value based on either discounted cash flows or appraised values. No impairment of website costs has been identified during the periods presented. The carrying amount and accumulated amortization related to the website costs as of June 30, 2011 and December 31, 2010, are as follows:

	June 30,	December 31,
	2011	2010
Gross balance	$              633,589	$             633,589
Less: Accumulated amortization	(355,478)	(257,645)
Net balance	$              278,111	$             375,944

Estimated aggregate amortization expense for each of the succeeding years is as follows:

Years ending December 31,	Amount
Remainder of 2011	$                   97,834
2012	180,277
Total	$                 278,111

Total amortization expenses were $97,833 and $105,598 for the six months ended June 30, 2011 and 2010, respectively.