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Note 5 - Segments (Details) (USD $)
In Millions, unless otherwise specified
3 Months Ended 12 Months Ended
Dec. 31, 2012
Sep. 30, 2012
Jun. 30, 2012
Mar. 31, 2012
Dec. 31, 2011
Sep. 30, 2011
Jun. 30, 2011
Mar. 31, 2011
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Segment Reporting Information [Line Items]                      
Net revenues $ 3,992 [1],[2] $ 3,404 $ 3,398 [3] $ 3,277 $ 3,380 [1],[3] $ 2,966 [1] $ 2,760 [1],[3] $ 2,546 $ 14,072 $ 11,652 $ 9,156
Income from operations                 2,888 2,373 2,054
Net revenues from external customers                 14,072 11,652 9,156
Long-Lived Assets 2,949       2,331       2,949 2,331  
Marketplaces [Member]
                     
Segment Reporting Information [Line Items]                      
Net transaction revenues                 6,078 5,431 4,800
Marketing services and other revenues                 1,320 1,211 921
Net revenues                 7,398 6,642 5,721
Income from operations                 2,943 2,631 2,305
Payments [Member]
                     
Segment Reporting Information [Line Items]                      
Net transaction revenues                 5,146 4,123 3,261
Marketing services and other revenues                 428 289 174
Net revenues                 5,574 4,412 3,435
Income from operations                 1,359 978 722
GSI Commerce, Inc. [Member]
                     
Segment Reporting Information [Line Items]                      
Net transaction revenues                 850 460 0
Marketing services and other revenues                 233 130 0
Net revenues                 1,083 590 0
Income from operations                 128 83 0
Unallocated Amount to Segment [Member]
                     
Segment Reporting Information [Line Items]                      
Marketing services and other revenues                 39 8 0
Corporate and Other [Member]
                     
Segment Reporting Information [Line Items]                      
Income from operations                 (1,542) (1,319) (973)
U.S. [Member]
                     
Segment Reporting Information [Line Items]                      
Net revenues from external customers                 6,778 5,484 4,214
Long-Lived Assets 2,727       2,203       2,727 2,203  
Germany [Member]
                     
Segment Reporting Information [Line Items]                      
Net revenues from external customers                 1,679 1,539 1,204
United Kingdom [Member]
                     
Segment Reporting Information [Line Items]                      
Net revenues from external customers                 1,889 1,572 1,267
Rest of World [Member]
                     
Segment Reporting Information [Line Items]                      
Net revenues from external customers                 3,726 3,057 2,471
International [Member]
                     
Segment Reporting Information [Line Items]                      
Long-Lived Assets 222       128       222 128  
Intersegment Elimination [Member]
                     
Segment Reporting Information [Line Items]                      
Net revenues                 $ 22 [4] $ 0 [4] $ 0 [4]
[1]
[2] Text selection found with no content.
[3] The quarterly financial information includes a $118 million gain on the divestiture of a business. See "Note 3 - Business Combinations and Divestitures" to the consolidated financial statements included in this report.
[4] Represents revenue generated between our reportable segments.