Note 5 - Segments

12 Months Ended

Dec. 31, 2012

Segments disclosure [Abstract]

Segments

Segments

We have three reporting segments: Marketplaces, Payments and GSI. We allocate resources to and assess the performance of each reporting segment using information about its revenue and operating income (loss). We do not evaluate operating segments using discrete asset information. We do not allocate gains and losses from equity investments, interest and other income, or taxes to operating segments.

The corporate and other category includes income, expenses and charges such as:

• results of operations of various initiatives which support all of our reporting segments;

• corporate management costs, such as human resources, finance and legal, not allocated to our segments;

• amortization of intangible assets;

• restructuring charges; and

• stock-based compensation expense.

The following tables summarize the financial performance of our reporting segments and provide a reconciliation to our consolidated operating results for the periods reflected below (data for the year ended December 31, 2011 include GSI since the date of acquisition):

	Year Ended December 31,
	2012			2011			2010
	(In millions)
Net Revenue
Marketplaces
Net transaction revenues	$	6,078		$	5,431		$	4,800
Marketing services and other revenues	1,320			1,211			921
	7,398			6,642			5,721
Payments
Net transaction revenues	5,146			4,123			3,261
Marketing services and other revenues	428			289			174
	5,574			4,412			3,435
GSI
Net transaction revenues	850			460			—
Marketing services and other revenues	233			130			—
	1,083			590			—
Corporate and other
Marketing services and other revenues	39			8			—
Elimination of inter-segment net revenues (1)	(22		)	—			—
Total consolidated net revenue	$	14,072		$	11,652		$	9,156
Operating income (loss)
Marketplaces	$	2,943		$	2,631		$	2,305
Payments	1,359			978			722
GSI	128			83			—
Corporate and other	(1,542		)	(1,319		)	(973		)
Total operating income (loss)	$	2,888		$	2,373		$	2,054

(1) Represents revenue generated between our reportable segments.

The following tables summarize the allocation of net revenues and long-lived tangible assets based on geography:

	Year Ended December 31,
	2012		2011		2010
	(In millions)
Net revenues:
U.S.	$	6,778	$	5,484	$	4,214
Germany	1,679		1,539		1,204
United Kingdom	1,889		1,572		1,267
Rest of world	3,726		3,057		2,471
Total net revenues	$	14,072	$	11,652	$	9,156

	December 31,
	2012		2011
	(In millions)
Long-lived tangible assets:
U.S.	$	2,727	$	2,203
International	222		128
Total long-lived tangible assets	$	2,949	$	2,331

Net revenues are attributed to U.S. and international geographies primarily based upon the country in which the seller, payment recipient, customer, website that displays advertising, or other service provider, as the case may be, is located. Long-lived assets attributed to the U.S. and international geographies are based upon the country in which the asset is located or owned. Total assets by segment are not presented as that information is not used to allocate resources or assess performance at the segment level and is not reviewed by our Chief Operating Decision Maker.