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Significant Accounting Policies (Tables)
12 Months Ended
Dec. 31, 2012
Accounting Policies [Abstract]  
Schedule of Intangible Assets Deemed to have Definite Lives
The Company's intangible assets deemed to have definite lives are amortized over their estimated useful lives, on a straight-line basis as follows:

Customer and advertiser relationships
6 to 10 years
Developed technology and patents
5 years
Trademarks and tradenames
3 to 5 years
Service contracts and other
10 years