CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $) In Thousands, unless otherwise specified	6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011
CASH FLOWS FROM OPERATING ACTIVITIES
Net income	$ 3,470	$ 2,211
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	1,783	1,831
Amortization of intangibles	90	694
Stock-based compensation	4,469	2,799
Reserve for returns	2,210	2,410
Allowance for doubtful accounts	318	79
Reserve for inventory obsolescence	(31)	429
Other non-cash charges	11	(5)
Changes in operating assets and liabilities:
Decrease (increase) in accounts receivable	535	(5,576)
Decrease (increase) in inventories	688	(899)
Decrease in deferred production and marketing costs	283	100
Decrease in other current assets	621	914
Decrease in other assets	16	398
Decrease in accounts payable and accrued expenses	(1,387)	(349)
Increase in deferred revenue	354	1,184
Increase in other liabilities	870	246
Net cash provided by operating activities	14,300	6,466
CASH FLOWS FROM INVESTING ACTIVITIES
Purchases of property and equipment	(1,207)	(1,128)
Purchase of U.S. Treausury Bills		(2,597)
Investment in equity interest	(500)
Purchase of URLs	(27)
Net cash used in investing activities	(1,734)	(3,725)
CASH FLOWS FROM FINANCING ACTIVITIES
Repurchase of common stock	(18,936)	(46,432)
Proceeds from issuance of common stock	144	165
Proceeds from exercise of stock options		38
Surrender of restricted common stock for income tax purposes	(1,640)	(1,233)
Loan to equity method investee		(125)
Net cash used in financing activities	(20,432)	(47,587)
Decrease in cash and cash equivalents	(7,866)	(44,846)
Cash and cash equivalents at beginning of period	77,376	139,586
Cash and cash equivalents at end of period	$ 69,510	$ 94,740