Goodwill and Other Intangible Assets (Tables)

6 Months Ended

Jun. 30, 2012

Goodwill

The change in the carrying amount of goodwill for the six months ended June 30, 2012 and the year ended December 31, 2011 is as follows:

	Amount
	(in thousands)
Balance at December 31, 2011	$	39,089
Reclassification to software intangible asset due to the finalization of purchase accounting on a company in which XO Group has 100% ownership		(210	)
Balance at June 30, 2012	$	38,879

Other Intangible Assets

Other intangible assets consisted of the following:

	June 30, 2012							December 31, 2011
	Gross Carrying Amount		Accumulated Amortization			Net Cost		Gross Carrying Amount		Accumulated Amortization			Net Cost
	(in thousands)
Indefinite lived intangible assets:
Tradenames	$	6,497		-		$	6,497	$	6,497		-		$	6,497
URLs		111		-			111		84		-			84
Subtotal indefinite lived intangible assets		6,608		-			6,608		6,581		-			6,581
Definite lived intangible assets:
Customer and advertiser relationships		324		(197	)		127		324		(179	)		145
Developed technology and patents		495		(206	)		289		285		(139	)		146
Service contracts and other		94		(32	)		62		94		(28	)		66
Subtotal definite lived intangible assets		913		(435	)		478		703		(346	)		357
Total intangible assets	$	7,521	$	(435	)	$	7,086	$	7,284	$	(346	)	$	6,938

Definite lived intangible assets

Definite lived intangible assets are amortized over their estimated useful lives as follows:

Customer and advertiser relationships	2 to 10 years
Developed technology and patents	5 years
Trademarks and tradenames	3 to 5 years
Service contracts and other	1 to 7 years