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Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets - Intangible Assets (Details) - USD ($)
$ in Thousands
12 Months Ended
Oct. 01, 2015
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Indefinite-lived intangible assets:        
Indefinite lived intangible assets   $ 497 $ 497  
Definite-lived intangible assets:        
Gross Carrying Amount   5,767 5,297  
Accumulated Amortization   (2,245) (1,640)  
Net Cost   3,522 3,657  
Total intangible assets, Gross Carrying Amount   6,264 5,794  
Total intangible assets, Net Cost   4,019 4,154  
Impairment of intangible assets   0    
Amortization expense   2,200 800 $ 400
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]        
2018   900    
2019   800    
2020   700    
2021   500    
Thereafter   700    
Customer and advertiser relationships        
Definite-lived intangible assets:        
Gross Carrying Amount   3,473 3,743  
Accumulated Amortization   (1,354) (1,095)  
Net Cost   2,119 2,648  
Media content        
Definite-lived intangible assets:        
Gross Carrying Amount   325 325  
Accumulated Amortization   (244) (179)  
Net Cost   81 146  
Patents and developed technology        
Definite-lived intangible assets:        
Gross Carrying Amount   1,170 430  
Accumulated Amortization   (412) (217)  
Net Cost   758 213  
Impairment charges $ 300      
Service contracts and other        
Definite-lived intangible assets:        
Gross Carrying Amount   94 94  
Accumulated Amortization   (94) (75)  
Net Cost   0 19  
Trademarks and trade names        
Definite-lived intangible assets:        
Gross Carrying Amount   705 705  
Accumulated Amortization   (141) (74)  
Net Cost   564 631  
Trade names        
Indefinite-lived intangible assets:        
Indefinite lived intangible assets   480 480  
URLs        
Indefinite-lived intangible assets:        
Indefinite lived intangible assets   $ 17 $ 17