Goodwill and Other Intangible Assets (Tables)

12 Months Ended

Dec. 31, 2016

Goodwill and Intangible Assets Disclosure [Abstract]

Change in Carrying Amount of Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2016 and 2015 are as follows:

	Amount
	(In Thousands)
Balance at December 31, 2014	$	41,871
Acquisition of GigMasters.com Incorporated	5,525
Balance at December 31, 2015	$	47,396
Acquisition of the assets of How He Asked LLC	1,282
Balance at December 31, 2016	$	48,678

Other Intangible Assets

Other intangible assets consisted of the following:

	December 31, 2016							December 31, 2015
	Gross Carrying Amount		Accumulated Amortization			Net Cost		Gross Carrying Amount		Accumulated Amortization			Net Cost
	(In Thousands)
Indefinite lived intangible assets:
Trade names	$	480	$	—		$	480	$	480	$	—		$	480
URLs	17		—			17		35		—			35
Subtotal indefinite lived intangible assets	$	497	$	—		$	497	$	515	$	—		$	515
Definite lived intangible assets:
Customer and advertiser relationships	3,743		(1,095		)	2,648		3,743		$	(556	)	3,187
Media content	325		(179		)	146		325		(114		)	211
Patents and developed technology	430		(217		)	213		430		(56		)	374
Service contracts and other	94		(75		)	19		94		(66		)	28
Trademarks and trade names	705		(74		)	631		516		(14		)	502
Subtotal definite lived intangible assets	$	5,297	$	(1,640	)	$	3,657	$	5,108	$	(806	)	$	4,302
Total intangible assets	$	5,794	$	(1,640	)	$	4,154	$	5,623	$	(806	)	$	4,817