Goodwill and Other Intangible Assets (Tables)

12 Months Ended

Dec. 31, 2015

Goodwill and Intangible Assets Disclosure [Abstract]

Change in Carrying Amount of Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2015 and 2014 are as follows:

	Amount
	(In Thousands)
Balance at December 31, 2013	$	38,500
Acquisition of the assets of Gojee, Inc.	500
Adjustment to deferred tax assets	(1,479		)
Acquisition of the assets of Two Bright Lights, Inc.	4,350
Balance at December 31, 2014	$	41,871
Acquisition of GigMasters.com Incorporated	5,525
Balance at December 31, 2015	$	47,396

Other Intangible Assets

Other intangible assets consisted of the following:

	December 31, 2015							December 31, 2014
	Gross Carrying Amount		Accumulated Amortization			Net Cost		Gross Carrying Amount		Accumulated Amortization			Net Cost
	(In Thousands)
Indefinite lived intangible assets:
Trade names	$	480	$	—		$	480	$	480	$	—		$	480
URLs	35		—			35		35		—			35
Subtotal indefinite lived intangible assets	$	515	$	—		$	515	$	515	$	—		$	515
Definite lived intangible assets:
Customer and advertiser relationships	3,743		(556		)	3,187		897		$	(365	)	532
Media content	325		(114		)	211		325		(49		)	276
Patents and developed technology	430		(56		)	374		523		(283		)	240
Service contracts and other	94		(66		)	28		150		(56		)	94
Trademarks and trade names	516		(14		)	502		3,571		(3,541		)	30
Subtotal definite lived intangible assets	$	5,108	$	(806	)	$	4,302	$	5,466	$	(4,294	)	$	1,172
Total intangible assets	$	5,623	$	(806	)	$	4,817	$	5,981	$	(4,294	)	$	1,687