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Business Acquisitions (Details) (USD $)	12 Months Ended			0 Months Ended
Business Acquisitions (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Mar. 10, 2014	Mar. 26, 2014	Apr. 20, 2012	Aug. 17, 2011
Business Acquisition [Line Items]
Net loss attributable to noncontrolling interest	$ 0	$ 0	$ (65,000)
Cojee, LLC
Business Acquisition [Line Items]
Consideration transferred				500,000
Two Bright Lights, Inc.
Business Acquisition [Line Items]
Consideration transferred					5,300,000
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Tangible Assets					100,000
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill					1,700,000
Entity One
Business Acquisition [Line Items]
Cash contributed to acquired equity investment						500,000
Percentage of ownership interest by other investor							25.00%
Noncontrolling interest						471,000
Net loss attributable to noncontrolling interest			$ (65,000)
Ownership percentage of the subsidiary						100.00%