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Goodwill and Other Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Change in Carrying Amount of Goodwill
The changes in the carrying amount of goodwill for the years ended December 31, 2014 and 2013 are as follows:
 
Amount
  
(In Thousands)
Balance at December 31, 2012
$
37,750

Acquisition of mobile development company in 2013
750

Balance at December 31, 2013
$
38,500

Acquisition of the assets of Gojee, Inc
500

Acquisition of the assets of Two Bright Lights, Inc.
4,350

Adjustment to deferred tax assets
(1,479
)
Balance at December 31, 2014
$
41,871

Other Intangible Assets
Other intangible assets consisted of the following:
 
 
December 31, 2014
 
December 31, 2013
  
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Cost
 
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Net Cost
  
 
(In Thousands)
 Indefinite lived intangible assets:
 
  

 
  

 
  

 
  

 
  

 
  

 Trade names
 
$
480

 
$

 
$
480

 
$
480

 
$

 
$
480

 URLs
 
35

 

 
35

 
127

 

 
127

     Subtotal indefinite lived
intangible assets
 
$
515

 
$

 
$
515

 
$
607

 
$

 
$
607

 Definite lived intangible assets:
 
 
 
 
 
 
 
  

 
  

 
  

 Customer and advertiser relationships
 
$
897

 
$
(365
)
 
$
532

 
$
324

 
$
(251
)
 
$
73

 Media content
 
325

 
(49
)
 
276

 

 

 

 Developed technology and patents
 
523

 
(283
)
 
240

 
523

 
(258
)
 
265

 Service contracts and other
 
150

 
(56
)
 
94

 
94

 
(47
)
 
47

Trademarks and trade names
 
3,571

 
(3,541
)
 
30

 
3,643

 
(1,278
)
 
2,365

     Subtotal definite lived
intangible assets
 
$
5,466

 
$
(4,294
)
 
$
1,172

 
$
4,584

 
$
(1,834
)
 
$
2,750

      Total intangible assets
 
$
5,981

 
$
(4,294
)
 
$
1,687

 
$
5,191

 
$
(1,834
)
 
$
3,357