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Acquisitions
3 Months Ended
Mar. 31, 2014
Business Combinations [Abstract]  
Acquisitions

7. Acquisitions

On March 10, 2014, the Company acquired a mobile development company for a total purchase price of $0.5 million. The Company is in the process of determining if any identifiable intangible assets should be recorded as a result of this acquisition. As of March 31, 2014, the full purchase price was preliminarily allocated to goodwill. The Company will complete its purchase price allocation within one year from the acquisition date.

On March 26, 2014, the Company acquired Two Bright Lights, Inc. ("TBL"), a platform used by professional photographers to submit wedding photos, for a total purchase price of $5.3 million. TBL is expected to expand the Company's content to users and service offerings to vendors. A portion of the purchase price for TBL was allocated to the net tangible and intangible assets based upon a preliminary estimate of their fair values as of the acquisition date, as set forth below. The excess of the purchase price over these preliminary fair values was allocated to goodwill. Our preliminary estimates and assumptions, which include subjective inputs such as discount and royalty rates, financial projections and estimated useful lives, are subject to change within the purchase price allocation period (generally one year from the acquisition date). Our preliminary purchase price allocation for TBL is as follows:
Assets and Liabilities Acquired
 
Amount
 
 
(in Thousands)
Current assets
 
$
10

Property and equipment
 
24

Software development
 
157

Tradename
 
33

Media content
 
1,371

Customer relationships
 
287

Other intangibles
 
39

Goodwill
 
3,436

Deferred revenue and other liabilities
 
(57
)
Total purchase price
 
$
5,300



The results of operations for the acquired businesses have been included in the Company's condensed consolidated statement of operations since the respective acquisition dates. Pro forma condensed consolidated statements of operations have not been provided since the acquired businesses either individually or in the aggregate would not have had a material impact had the acquisitions been made as of January 1, 2013.