<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM RIVER
HOLDING CORP. AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.

<MULTIPLIER> 1,000

                                                  
<PERIOD-TYPE>                   3-MOS                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000             DEC-31-2000
<PERIOD-START>                             JUL-01-2000             JAN-01-2000
<PERIOD-END>                               SEP-30-2000             SEP-30-2000
<CASH>                                               0                   1,804
<SECURITIES>                                         0                       0
<RECEIVABLES>                                        0                  37,221
<ALLOWANCES>                                         0                 (1,281)
<INVENTORY>                                          0                  35,139
<CURRENT-ASSETS>                                     0                  76,580
<PP&E>                                               0                  56,412
<DEPRECIATION>                                       0                (19,694)
<TOTAL-ASSETS>                                       0                 351,689
<CURRENT-LIABILITIES>                                0                (38,460)
<BONDS>                                              0               (115,000)
<PREFERRED-MANDATORY>                                0                (38,644)
<PREFERRED>                                          0                       0
<COMMON>                                             0                (91,748)
<OTHER-SE>                                           0                  18,997
<TOTAL-LIABILITY-AND-EQUITY>                         0                (72,751)
<SALES>                                       (41,111)               (113,279)
<TOTAL-REVENUES>                              (41,111)               (113,279)
<CGS>                                           19,587                  56,915
<TOTAL-COSTS>                                   14,879                  40,942
<OTHER-EXPENSES>                                     0                     191
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               5,812                  16,087
<INCOME-PRETAX>                                  (833)                     406
<INCOME-TAX>                                       271                      18
<INCOME-CONTINUING>                              (562)                   (424)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     (562)                   (424)
<EPS-BASIC>                                          0                       0
<EPS-DILUTED>                                        0                       0