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Derivative Liability (Tables)
12 Months Ended
Jul. 31, 2020
Notes to Financial Statements  
Schedule of Derivative Liabilities at Fair Value

following table presents the activity for derivative liabilities measured at estimated fair value:

    Derivative Liability - Convertible Notes   Derivative Liability - Warrants   Derivative Liability - Downside Protection   Total
Balance as of July 31, 2018   $ —       $ —       $ —       $ —    
Additions during the period     5,178,241       353,465       6,424,338       11,956,044  
Change in fair value     988,267       (28,214 )     (3,085,502 )     (2,125,449 )
Change due to exercise / redemptions     (2,010,312 )     —         —         (2,010,312 )
Balance as of July 31, 2019     4,156,196       325,251       3,338,836       7,820,283  
Additions during the period     1,864,239       30,353       —         1,894,592  
Change in fair value     (716,143 )     255,197       5,061,164       4,600,218  
Change due to exercise / redemptions     (4,561,901 )     (36,435 )     —         (4,598,336 )
Expiration of downside protection     —         —         (8,400,000 )     (8,400,000 )
Balance as of July 31, 2020   $ 742,391     $ 574,366     $ —       $ 1,316,757