Derivative Liabilities:

9 Months Ended

Apr. 30, 2013

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Derivative Instruments and Hedging Activities Disclosure [Text Block]

Note 10 – Derivative Liabilities:

Derivative warrant liability

The Company has warrants outstanding with price protection provisions that allow for the reduction in the exercise price of the warrants in the event the Company subsequently issues stock or securities convertible into stock at a price lower than the exercise price of the warrants. Simultaneously with any reduction to the exercise price, the number of shares of common stock that may be purchased upon exercise of each of these warrants shall be increased or decreased proportionately, so that after such adjustment the aggregate exercise price payable for the adjusted number of warrants shall be the same as the aggregate exercise price in effect immediately prior to such adjustment.

Accounting for Derivative Warrant Liability

The Company’s derivative warrant instruments have been measured at fair value at April 30, 2013 and July 31, 2012 using the binomial lattice model. The Company recognizes all of its warrants with price protection in its consolidated balance sheets as a liability. The liability is revalued at each reporting period and changes in fair value are recognized currently in the consolidated statements of operations. The initial recognition and subsequent changes in fair value of the derivative warrant liability have no effect on the Company’s consolidated cash flows.

The derivative warrants outstanding at April 30, 2013 are all currently exercisable with a weighted-average remaining life of 3.4 years.

The revaluation of the warrants at each reporting period, as well as the charges associated with issuing additional warrants due to the price protection features, resulted in the recognition of a loss of $1,092,504 within the Company’s consolidated statements of operations for the nine months ended April 30, 2013 and a loss of $1,603,720 for the nine months ended April 30, 2012, which is included in the consolidated statement of operations under the caption “Change in fair value of derivative liabilities”. The fair value of the warrants at April 30, 2013 and July 31, 2012 was $3,436,312 and $4,081,627, respectively, which is reported on the consolidated balance sheets under the caption “Derivative Warrant Liability”. The following summarizes the changes in the value of the derivative warrant liability from August 1, 2011 until April 30, 2013:

	Value			No. of Warrants
Balance at August 1, 2011 – Derivative warrant liability	$	8,745,508			80,234,017
Exercise of warrants classified as derivative liability		(7,230,734	)		(49,863,260	)
Additional warrants issued in February 2012 financing		1,811,746			13,333,333
Additional warrants from price protection features of existing warrants		1,548,813			11,444,440
Decrease in fair value of derivative warrant liability		(793,706	)		n/a
Balance at July 31, 2012 – Derivative warrant liability	$	4,081,627			55,148,530
Additional warrants issued in August 2012 financing		624,797			9,375,000
Additional warrants issued in December 2012 financing		762,355			24,999,999
Additional warrants from price protection features of existing warrants		7,484,550			236,219,094
Exercise of warrants		(3,116,589	)		(110,405,097	)
Decrease in fair value of derivative warrant liability		(6,400,428	)		n/a
Balance at April 30, 2013 – Derivative warrant liability	$	3,436,312			215,337,526

Fair Value Assumptions Used in Accounting for Derivative Warrant Liability

The Company has determined its derivative warrant liability to be a Level 2 fair value measurement and has used the binominal lattice pricing model to calculate the fair value as of April 30, 2013 and July 31, 2012. The binomial lattice model requires six basic data inputs: the exercise or strike price, time to expiration, the risk free interest rate, the current stock price, the estimated volatility of the stock price in the future, and the dividend rate. Because the warrants contain the price protection feature, the probability that the exercise price of the warrants would decrease as the stock price decreased was incorporated into the valuation calculations. The key inputs used in the April 30, 2013 and July 31, 2012 fair value calculations were as follows:

	April 30, 2013			July 31, 2012
	(Unaudited)			(Audited)
Current exercise price	$	0.03		$	0.15
Time to expiration		3.37 years			3.9 years
Risk-free interest rate		0.50	%		0.45	%
Estimated volatility		88	%		104	%
Dividend		-0-			-0-
Stock price at period end date	$	0.026		$	0.093