XML 90 R41.htm IDEA: XBRL DOCUMENT

Segment Information (Tables)

12 Months Ended

Jul. 31, 2012

Schedule of Segment Reporting Information, by Segment [Table Text Block]

The regions and countries in which the Company had identifiable assets and revenues are presented in the following table. Identifiable assets are those that can be directly associated with a geographic area.

	2012		2011
Identifiable Assets

Canada	$	2,350,818	$	8,822,831
United States		2,293,556		3,128,053
Middle East, North Africa (MENA)		—		55,481
Total	$	4,644,374	$	12,006,365

	2012		2011		2010
Revenue

Canada	$	23,067	$	61,111	$	95,252
United States		5,584		60,867		430,516
Middle East, North Africa (MENA)		—		169,650		646,843
Total	$	28,651	$	291,628	$	1,172,611

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details