f10q_080911.htm

10-Q 1 f10q_080911.htm FORM 10-Q f10q_080911.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

[X]	Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

	For the quarterly period ended June 30, 2011
	or
[ ]	Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

	For the transition period from ______________________ to ______________________

Commission File Number: 001-33978

ADAMS GOLF, INC.

(Exact name of registrant as specified in its charter)

Delaware	75-2320087
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

2801 E. Plano Pkwy, Plano, Texas	75074
(Address of principal executive offices)	(Zip Code)

(972)-673-9000

(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

[X] Yes [ ] No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

[ X] Yes [ ] No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer", "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer [ ] Accelerated filer[ ] Non-accelerated filer [ ] Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

[ ] Yes [X] No

The number of outstanding shares of the registrant's common stock, par value $0.001 per share, was 7,702,637 on August 9, 2011.

ADAMS GOLF, INC. AND SUBSIDIARIES

TABLE OF CONTENTS

PART I		FINANCIAL INFORMATION	Page

	Item 1.	Financial Statements

		Condensed Consolidated Balance Sheets -
		June 30, 2011 (unaudited) and December 31, 2010	3

		Unaudited Condensed Consolidated Statements of Operations -
		Three and six months ended June 30, 2011 and 2010	4

		Unaudited Condensed Consolidated Statement of Stockholders' Equity -
		Six months ended June 30, 2011	5

		Unaudited Condensed Consolidated Statements of Cash Flows -
		Six months ended June 30, 2011 and 2010	6

		Notes to Unaudited Condensed Consolidated Financial Statements	7-14

	Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	15-25

	Item 3.	Quantitative and Qualitative Disclosures About Market Risk	25

	Item 4.	Controls and Procedures	25

PART II		OTHER INFORMATION

	Item 1.	Legal Proceedings	26

	Item 1A.	Risk Factors	27

	Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	N/A

	Item 3.	Defaults Upon Senior Securities	N/A

	Item 4.	(Removed and Reserved)	N/A

	Item 5.	Other Information	N/A

	Item 6.	Exhibits	27

		Signatures	27

Item 1.

ADAMS GOLF, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands, except share amounts)

ASSETS
	June 30, 2011			December 31, 2010
	(unaudited)
Current assets:
Cash and cash equivalents	$	3,871		$	6,724
Trade receivables, net of allowance for doubtful accounts of $2,453 (unaudited) and $1,788 in 2011 and 2010, respectively		32,837			16,594
Inventories, net		24,627			27,088
Prepaid expenses		716			632
Other current assets		61			250
Total current assets		62,112			51,288

Property and equipment, net		926			879
Deferred tax assets, net		10,228			10,228
Other assets, net		1,536			134
	$	74,802		$	62,529

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
Accounts payable	$	6,103		$	6,255
Accrued expenses and other current liabilities		13,928			9,175
Total liabilities		20,031			15,430

Stockholders' equity:
Preferred stock, $0.01 par value; authorized 1,250,000 shares; none issued		--			--
Common stock, $0.001 par value; authorized 12,500,000 shares; 8,113,574 and 8,045,078 shares issued and 7,702,637 and 7,634,141 shares outstanding at June 30, 2011 (unaudited) and December 31, 2010, respectively		8			8
Additional paid-in capital		94,886			94,525
Accumulated other comprehensive income		3,014			2,666
Accumulated deficit		(38,383	)		(45,346	)
Treasury stock, 410,937 common shares at June 30, 2011 and December 31, 2010, at cost		(4,754	)		(4,754	)
Total stockholders' equity		54,771			47,099

	$	74,802		$	62,529
Contingencies

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

(unaudited)

	Three Months Ended						Six Months Ended
	June 30,						June 30,

	2011			2010			2011			2010

Net sales	$	34,116		$	31,600		$	64,302		$	53,957
Cost of goods sold		19,424			16,930			35,454			29,221
Gross profit		14,692			14,670			28,848			24,736

Operating expenses:
Research and development expenses		690			591			1,389			1,219
Selling and marketing expenses		7,974			6,716			14,560			12,409
General and administrative expenses		3,032			2,303			5,783			4,406
Total operating expenses		11,696			9,610			21,732			18,034
Operating income		2,996			5,060			7,116			6,702

Other expense:
Interest expense, net		(39	)		(9	)		(54	)		(18	)
Other income (expense), net		--			(5	)		--			(6	)

Income before income taxes		2,957			5,046			7,062			6,678
Income tax expense		33			123			99			103
Net income	$	2,924		$	4,923		$	6,963		$	6,575

Net income per common share - basic	$	0.38		$	0.69		$	0.91		$	0.93
- diluted	$	0.36		$	0.63		$	0.86		$	0.84

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

(in thousands, except share amounts)

Six Months Ended June 30, 2011

(unaudited)

	Shares of				Additional		Accumulated Other							Cost of			Total
	Common		Common		Paid-in		Comprehensive		Accumulated			Comprehensive		Treasury			Stockholders'
	Stock		Stock		Capital		Income		Deficit			Income		Stock			Equity

Balance, December 31, 2010		8,045,078	$	8	$	94,525	$	2,666	$	(45,346	)			$	(4,754	)	$	47,099
Comprehensive income:
Net income		--		--		--		--		6,963		$	6,963		--			6,963
Foreign currency translation		--		--		--		348		--			348		--			348
Comprehensive income		--		--		--		--		--		$	7,311		--			--
Stock options exercised		8,750		--		--		--		--					--			--
Issuance of restricted stock		59,746		--		--		--		--					--			--
Compensatory stock and stock options		--		--		361		--		--					--			361
Balance, June 30, 2011		8,113,574	$	8	$	94,886	$	3,014	$	(38,383	)			$	(4,754	)	$	54,771

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)

	Six Months Ended
	June 30,

	2011			2010
Cash flows from operating activities:
Net income	$	6,963		$	6,575
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation and amortization		300			260
Amortization of deferred compensation		361			457
Provision for doubtful accounts		883			740
Provision for inventory reserve		(76	)		274
Changes in operating assets and liabilities:
Trade receivables		(17,126	)		(15,726	)
Inventories		2,536			(425	)
Prepaid expenses		(84	)		79
Other current assets		190			(13	)
Accounts payable		(152	)		5,150
Accrued expenses and other current liabilities		4,750			370
Net cash used in operating activities		(1,455	)		(2,259	)

Cash flows from investing activities:
Purchases of equipment		(243	)		(35	)
Purchases of intangible assets		(1,501	)		--
Net cash used in investing activities		(1,744	)		(35	)

Cash flows from financing activities:
Principal payments under capital lease obligation		(2	)		(7	)
Proceeds from exercise of stock options		--			3
Debt financing costs		--			(14	)
Net cash used in financing activities		(2	)		(18	)

Effects of exchange rate changes		348			(134	)
Net decrease in cash and cash equivalents		(2,853	)		(2,446	)
Cash and cash equivalents at beginning of period		6,724			12,562

Cash and cash equivalents at end of period	$	3,871		$	10,116

Supplemental disclosure of cash flow information
Interest paid	$	54		$	19
Income taxes paid	$	99		$	27

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation

The unaudited condensed consolidated financial statements of Adams Golf, Inc. and its subsidiaries (the "Company", "Adams Golf", "we", "us", or "our") for the three and six months ended June 30, 2011 and 2010 have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). The information included reflects all adjustments (consisting only of normal recurring accruals and adjustments) that are, in the opinion of management, necessary to fairly state the operating results for the respective periods. However, these operating results are not necessarily indicative of the results expected for the full fiscal year. Certain information and footnote disclosures normally included in annual consolidated financial statements prepared in accordance with generally accepted accounting principles have been omitted pursuant to SEC rules and regulations. The notes to the unaudited condensed consolidated financial statements should be read in conjunction with the notes to the consolidated financial statements contained in our 2010 Annual Report on Form 10-K filed with the SEC on March 8, 2011. The condensed consolidated balance sheet of Adams Golf, Inc. as of December 31, 2010 has been derived from the audited consolidated balance sheet as of that date.

We design, assemble, market and distribute premium quality, technologically innovative golf clubs for all skill levels. Our recently launched products include Idea Tech V3 irons and hybrids, Idea Pro a12 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, Speedline Fast 11 and Speedline 9064 drivers, Speedline Fast 11 fairway woods, and Idea Pro Black hybrids and irons. We also continue to develop new products under the Yes! Putters, Women's Golf Unlimited, Lady Fairway and Square 2 brands.

The consolidated financial statements include the accounts of the Company and its subsidiaries, all of which are wholly-owned. All significant intercompany accounts and transactions have been eliminated in consolidation.

On January 20, 2011, we acquired certain assets of Progear Holdings, Inc. (d/b/a Yes! Golf) (“Yes! Golf”) for $1.65 million, including administrative fees, pursuant to a U.S. Bankruptcy Court bulk auction sale. The purchased assets of Yes! Golf included, among other things, the following: (i) patented putter technology designs, including Yes! Golf’s line of “C-Groove Putters,” (ii) registered trademarks and (iii) existing inventory and capital equipment. The Company did not assume any of Yes! Golf’s liabilities in connection with the acquisition.

2. Inventories

Inventories consisted of the following on the dates indicated (in thousands):

	June 30,			December 31,
	2011			2010
	(unaudited)
Finished goods	$	18,209		$	19,096
Component parts		8,350			9,999
Allowance for inventory obsolescence		(1,932	)		(2,007	)
Total inventory	$	24,627		$	27,088

Inventory is determined using the first-in, first-out method and is recorded at the lower of cost or market value. The inventory balance is comprised of purchased raw materials or finished goods at their respective purchase costs; labor, assembly and other capitalizable overhead costs, which are then applied to each unit completed; retained costs representing the excess of manufacturing and other overhead costs that are not yet applied to finished goods; and an estimated allowance for obsolete inventory. At June 30, 2011 and December 31, 2010, inventories included $977,000 and $797,000 of consigned inventory, respectively.

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

3. Other Assets

Other assets increased from December 31, 2010 to March 31, 2011 due to the purchase of selected assets of Progear Holdings, Inc. (d/b/a Yes! Golf). On January 20, 2011, we acquired certain assets of Progear Holdings, Inc. (d/b/a Yes! Golf) (“Yes! Golf”) for $1.65 million, including administrative fees, pursuant to a U.S. Bankruptcy Court bulk auction sale. The purchased assets of Yes! Golf included, among other things, the following: (i) patented putter technology designs, including Yes! Golf’s line of “C-Groove Putters,” (ii) registered trademarks and (iii) existing inventory and capital equipment. The Company did not assume any of Yes! Golf’s liabilities in connection with the acquisition. Intangibles acquired in the Yes! Golf acquisition are being amortized over an estimate useful life of 15 years. Other assets includes $1.4 million of patent and trademark rights acquired in the Yes! Golf acquisition and $0.7 million from other acquisitions. Total accumulated amortization of intangibles is $0.6 million.

	June 30,		December 31,
	2011		2010
	(unaudited)
Intangible assets	$	1,511	$	108
Other assets		25		26
Total other assets	$	1,536	$	134

Amortization expense for the six months ended June 30, 2011 was approximately $98,000. Estimated amortization expense for each of the following five years is:

Six months ending December 31, 2011	$	106,700
Years ending December 31,
2012		121,700
2013		113,400
2014		113,400
2015		113,400
Thereafter		942,400
Total	$	1,511,000

4. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following on the dates indicated (in thousands):

	June 30,		December 31,
	2011		2010
	(unaudited)
Payroll and commissions	$	2,248	$	1,618
Product warranty and sales returns and promotional allowances		4,332		2,567
Professional services		55		--
Accrued inventory		23		85
Accrued sales promotions		2,933		2,061
Deferred revenue		2,091		1,605
Other		2,246		1,239
Total accrued expenses and other current liabilities	$	13,928	$	9,175

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

5. Financial Instruments

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value due to the short maturity of these instruments.

6. Net Income per Common Share

The weighted average common shares used for determining basic and diluted income per common share were 7,692,968 and 8,115,793, respectively, for the three months ended June 30, 2011, and 7,094,641 and 7,851,039, respectively, for the three months ended June 30, 2010.

The effect of all options to purchase shares of our common stock for the three months ended June 30, 2011 resulted in additional dilutive shares of 422,825. The effect of all options to purchase shares of our common stock for the three months ended June 30, 2010 resulted in additional dilutive shares of 756,398.

The weighted average common shares used for determining basic and diluted income per common share were 7,695,589 and 8,111,448, respectively, for the six months ended June 30, 2011, and 7,042,090 and 7,801,074, respectively, for the six months ended June 30, 2010.

The effect of all options to purchase shares of our common stock for the six months ended June 30, 2011 resulted in additional dilutive shares of 415,859. The effect of all options to purchase shares of our common stock for the six months ended June 30, 2010 resulted in additional dilutive shares of 758,984.

7. Geographic Segment and Data

We generate substantially all revenues from the design, assembly, marketing and distribution of premium quality, technologically innovative golf clubs and accessories. Our products are distributed in both domestic and international markets. Net sales for these markets consisted of the following during the periods indicated (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011		2010
	(unaudited)				(unaudited)
United States	$	26,506	$	25,405	$	51,487	$	43,649
Rest of world		7,610		6,195		12,815		10,308
Total net sales	$	34,116	$	31,600	$	64,302	$	53,957

Foreign net sales are generated in various regions including, but not limited to, Canada (a majority of our foreign sales), Europe, Japan, Australia, South Africa, and South America. A change in our relationship with one or more of our customers or distributors could negatively impact the volume of foreign sales.

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

8. Income Taxes

We account for income taxes in accordance with FASB ASC 740, Income Taxes. FASB ASC 740 prescribes the use of the liability method whereby deferred tax assets and liabilities are recognized for the future tax consequences attributable to the differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. In assessing the realizability of deferred income tax assets, we consider whether it is more likely than not that some portion or all of the deferred income tax assets will be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Due to our historical operating results, management is unable to conclude on a more likely than not basis that all deferred income tax assets generated from net operating losses and other deferred tax assets will be realized. However, due to our earnings history over the past years and projected future earnings, we have concluded that it is more likely than not that a portion of the deferred tax asset will be realized. We have recognized a valuation allowance equal to a portion of the deferred income tax asset for which realization is uncertain. Our estimate of the realizability of the net deferred tax asset is a significant estimate that is subject to change in the near term. We file tax returns with U.S. federal and state jurisdictions and are no longer subject to income tax examinations for years before 2006.

9. Comprehensive Income

Comprehensive income for the six months ended June 30, 2011 was approximately $7.3 million.

10. Stock-Based Compensation

We maintain the 2002 Equity Incentive Plan (the "Plan") for employees, outside directors and consultants. At June 30, 2011, 505,419 options were outstanding under the Plan with exercise prices ranging from $0.04 to $4.80 per share. The requisite service periods for the options to vest vary from six months to four years and the options expire ten years from the date of grant. At June 30, 2011, 75,015 shares remained available for grant under the Plan, including forfeitures.

During the six months ended June 30, 2011 and 2010, no options were granted.

Compensation expense associated with stock options and restricted stock grants for the three and six months ended June 30, 2011 was $196,000 and $361,000, respectively, and for the three and six months ended June 30, 2010 was $209,000 and $457,000, respectively.

			Weighted		Aggregate
	Number of		Average		Intrinsic
	Options		Exercise Price		Value of Options

Options outstanding at December 31, 2010		514,169	$	0.88
Options granted		--		--		--
Options forfeited / expired		--		--		--
Options exercised		8,750		0.04		67,463

Options outstanding at June 30, 2011		505,419		0.89		3,334,372

Options exercisable at June 30, 2011		455,419		0.66		3,110,872

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

10. Stock-Based Compensation (continued)

The weighted average remaining contractual life of the options outstanding under the Plan at June 30, 2011 was 3.15 years and for those outstanding options that were exercisable at June 30, 2011 was 2.67 years.

As of June 30, 2011, compensation costs related to non-vested awards under the Plan totaled $1.5 million related to non-vested restricted shares and $0.1 million related to non-vested options, which are expected to be recognized over a weighted average period of 2.5 years.

The compensation costs of restricted stock awards under the Plan were determined based on the fair value of our common stock on the date of grant and expensed over each award's respective vesting period. Restricted stock vesting periods vary from immediate to four years from the date of grant. 59,746 shares of restricted stock awards were granted during the six months ended June 30, 2011. 50,000 of such shares of restricted stock were granted with a fair value of $5.57 per share; 5,241 of such shares of restricted stock were granted with a fair value of $4.77 per share; and 4,505 of such shares of restricted stock were granted with a fair value of $5.55 per share.

A rollforward of non-vested restricted stock follows:

				Weighted
	Number of			Average
	Shares			Grant Date Fair Value

Non-vested stock at December 31, 2010		479,759		$	3.81
Stock granted		59,746			5.49
Stock vested		(93,140	)		3.74

Non-vested stock at June 30, 2011		446,365			4.05

Due to the passage of The American Jobs Creation Act and the subsequent IRS Section 409A rules, stock options that were issued at a strike price less than market value at the date of grant will now be considered deferred compensation by the IRS and the individual who was granted the options will incur adverse tax consequences, including, but not limited to excise taxes, unless the individual designated a specific future exercise date of the unvested stock options at December 31, 2004 and made this election before December 31, 2005. As a result of the compliance with the American Job Creation Act, a summary of these designated future exercise dates is as follows:

Period of Exercise	Total Options to be Exercised

2011		6,250
2012		15,709
2013		1,250
Beyond 2013		2,500


Total Options		25,709

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

11. New Accounting Pronouncement

There have been no new material accounting pronouncements that are applicable to our business for this period.

12. Liquidity

In November 2007, we signed a revolving credit agreement, which expires in November 2012, with Wachovia Bank, NA to provide a credit line of up to $15.0 million in short term debt. The agreement is collateralized by all of our assets and requires us, among other things, to maintain certain financial performance levels relative to the fixed charge coverage ratio. This agreement was amended in June 2009 so that the ratio need only be maintained while we have less than $5.0 million in availability on the facility, and it was further amended in December 2009 to provide that our debt covenant ratio need only be maintained while we have less than $2.0 million in availability on the facility between March and June of each year. Interest on outstanding balances accrues at a rate of LIBOR plus 2.50% and is payable monthly. As of June 30, 2011 and August 9, 2011, we had no outstanding borrowings on our credit facility and we were in compliance with the terms of our agreement. In 2008, Wells Fargo Bank, NA acquired Wachovia Bank, NA. As a result, Wells Fargo Bank, NA, as successor to Wachovia Bank, NA, became our lender under the line of credit and is subject to all of the terms and conditions thereof.

13. Contingencies

We maintain directors' and officers' and corporate liability insurance to cover certain risks associated with these securities claims filed against us or our directors and officers. During the period covering our initial public offering, we maintained insurance from multiple carriers, each insuring a different layer of exposure, up to a total of $50 million. In June 1999, a class action lawsuit, which we settled in June 2010 and finally resolved in June 2011, was filed against us concerning our initial public offering. We have met the financial deductible of our directors' and officers' insurance policy for the period covered by the lawsuit. On March 30, 2006, Zurich American Insurance Company ("Zurich"), which provided insurance coverage totaling $5 million for the layer of exposure between $15 million and $20 million, notified us that it was denying coverage of claims in the class action lawsuit because it was allegedly not timely notified of the class action lawsuit. On October 11, 2007, we filed a suit against our former insurance broker, Thilman & Filipini, LLC ("T&F"), asserting various causes of action arising out of T&F's alleged failure to notify Zurich of the class action lawsuit. T&F moved to dismiss our lawsuit on the basis that our suit was premature in that we had not been damaged because we had not paid any sums in satisfaction of a judgment or settlement of the class action securities litigation. That motion was denied pursuant to a Memorandum Opinion and Order dated September 26, 2008. On November 16, 2009, we filed a Second Amended Complaint reasserting our causes of action against T&F and adding Zurich as a defendant to the lawsuit, asserting various causes of action against it arising out of its denial of coverage for the class action lawsuit.

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

13. Contingencies (continued)

On June 13, 2011, the Circuit Court of Cook County, Illinois (the “State Court”), among other things: (i) granted a Motion for Partial Summary Judgment filed by us against Zurich finding that Zurich had breached its contract with us; (ii) denied Zurich’s motion for summary judgment on our claim for violations of the Texas Prompt Payment of Claims statute; and (iii) dismissed our claims for misrepresentation and unfair claims settlement practices under Chapter 541 of the Texas Insurance Code. These rulings are interlocutory, which means the State Court is free to alter or vacate the rulings. If the rulings stand, we would be entitled to recover from Zurich the sum of: (i) $5 million, (ii) 18% interest on that amount from the date of loss through the entry of final judgment and (iii) reasonable attorneys’ fees. We are also seeking consequential damages. The amount of consequential damages, if any, and attorneys’ fees remain to be resolved at the time of trial. Given the preliminary nature of the State Court’s rulings, the amount, if any, that we actually recover from Zurich or our former insurance broker, T&F, may vary materially from the amounts described above. Any final judgment would also be subject to an appeal, and any ultimate recovery in the case would be subject to payment of the first $1.25 million of any sums collected, net of fees and costs of suit, to the class action plaintiffs pursuant to our settlement agreement with them. The case does not currently have a trial date. At this point in the legal proceedings, we cannot predict the outcome of the matter with any certainty.

From time to time, we are engaged in various other legal proceedings in the normal course of business. The ultimate liability, if any, for the aggregate amounts claimed cannot be determined at this time.

14. Reclassifications

Certain prior period amounts have been reclassified to conform to current period presentation.

15. Business and Credit Concentrations

We are currently dependent on two customers, which collectively comprised approximately 25% of net sales for the three months ended June 30, 2011. One customer individually represented greater than 5% but less than 10% and one customer individually represented greater than 10% but less than 20% of net sales and no customers represented greater than 20% of net sales for the three months ended June 30, 2011. For the three months ended June 30, 2010, we were dependent on two customers, which collectively comprised approximately 23% of net sales. One customer individually represented greater than 5% but less than 10% and the other customer individually represented greater than 10% but less than 20% of net sales and no customers represented greater than 20% of net sales for the three months ended June 30, 2010.

For the six months ended June 30, 2011, we were dependent on two customers, which collectively comprised approximately 28% of net sales. Of these, one customer individually represented greater than 5% but less than 10% of net sales for the period, and one customer represented greater than 10% but less than 25% of net sales and no customers represented greater than 25% of net sales. For the six months ended June 30, 2010, two customers comprised approximately 26% of net sales. Of these, one customer individually represented greater than 10% but less than 15% of net sales for the period, and one customer represented greater than 15% but less than 20% of net sales and no customers represented greater than 20% of net sales.

Additionally, we have one customer with an outstanding accounts receivable balance that is greater than 10% but less than 20% of total accounts receivable at June 30, 2011. The loss of this individual customer or a combination of customers or a significant impairment or reduction in such customers' business, including, but not limited to, as a result of the current global economic recession, would have a material adverse effect on consolidated net sales, results of operations, financial condition and competitive market position of the Company.

ADAMS GOLF, INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

15. Business and Credit Concentrations (continued)

A significant portion of our inventory purchases are from a small group of suppliers in China; approximately 35%

of our total inventory purchased for the six months ended June 30, 2011 was from two Chinese suppliers. Many of our industry suppliers are located in China. We do not anticipate any changes in the relationships with our suppliers. If such change were to occur, we have alternative sources available; however, a loss of our primary supplier or significant impairment to its business, including, but not limited to, due to the global economic recession, could adversely affect our business during the period in which we would have to find an alternative source for such supplies.

16. Product Warranty Reserve

Our golf equipment is sold under warranty against defects in material and workmanship for a period of one year. An allowance for estimated future warranty costs is recorded in the period products are sold. In estimating our future warranty obligations, we consider various relevant factors, including our stated warranty policies, the historical frequency of claims, and the cost to replace or repair the product. Accounting for product warranty reserve could be adversely affected if one or more of our products were to fail (i.e. suffer a broken shaft, head, etc.) to a significant degree above and beyond our historical product failure rates, which determine the product warranty accruals.

	Beginning Balance		Charges for Warranty Claims			Estimated Accruals			Ending Balance
Quarter ended December 31, 2010	$	427		(80	)		(53	)	$	294
Quarter ended March 31, 2011	$	294		(75	)		78		$	297
Quarter ended June 30, 2011	$	297		(64	)		38		$	271

Item 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF

FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis should be read in conjunction with (i) the unaudited condensed consolidated financial statements and notes thereto for the three and six months ended June 30, 2011 included elsewhere in this quarterly report on Form 10-Q (this "Quarterly Report"), and with our consolidated financial statements and notes thereto for the year ended December 31, 2010 included in our Annual Report on Form 10-K filed with the SEC on March 8, 2011(our "Annual Report"), and (ii) the discussion under the caption "Risk Factors" in our Annual Report and any material changes from the risk factors as previously disclosed in our Annual Report set forth in Item 1A of Part II below or in any other quarterly report on Form 10-Q filed after the date of our Annual Report.

Forward Looking Statements

This Quarterly Report contains "forward looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, in the notes to the consolidated financial statements included in this Quarterly Report and under the caption "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in this Quarterly Report. Any and all statements contained in this Quarterly Report that are not statements of historical fact may be deemed forward-looking statements. The statements include, but are not limited to statements concerning: (i) pending litigation, (ii) liquidity and our ability to increase revenues or achieve satisfactory operational performance, (iii) our ability to satisfy our cash requirements and our ability to satisfy our capital needs, including cash requirements during the next 12 months, (iv) our ability to produce products commercially acceptable to consumers, (v) estimates and assumptions used in determining and realizing open orders, and (vi) our ability to integrate the Yes! Golf assets into our operations. Forward looking statements also include terminology such as "may," "might," "will," "would," "should," "could," "project," "pro forma," "predict," "potential," "strategy," "attempt," "develop," "continue," "future," "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe." Such statements reflect our current view with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following:

The global economic uncertainty and the impact of changing economic conditions;

Business conditions in the golf industry;

Our ability to maintain historical growth in revenue and profitability;

Product development difficulties;

The adequacy of the allowance for doubtful accounts, obsolete inventory and warranty reserves;

Product approval and conformity to governing body regulations;

Our ability to attract and maintain key personnel and the endorsements of golf professionals;

Assembly difficulties;

Product introductions;

Patent infringement risks;

Uncertainty of the ability to protect intellectual property rights;

Market demand and acceptance of products;

The future market for our capital stock and the uncertainty in the debt and equity markets;

The success of our marketing and tour strategies;

Our dependence on one supplier for a majority of our inventory products;

Our dependence on suppliers who are concentrated in one geographic region;

Our dependence on one or a limited number of customers;

Solvency of, and reliance on, third parties, including suppliers, customers, and freight transporters;

The actions of competitors, including pricing, advertising and product development risks in technology;

The uncertainty of the results of pending litigation;

Investor audience, interest or valuation;

The management of inventory levels, sales channels and re-distribution;

The risk associated with litigation and the risks associated with losses that may prove unrecoverable under existing insurance policies;

Our ability to manage seasonality in our business and its effects on our quarterly results;

Our ability to manage international business risks; and

Other factors detailed under Item 1A. "Risk Factors", of our Annual Report and any quarterly report on Form 10-Q filed after the date of our Annual Report.

Although we believe that the expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may differ materially from those described herein. Except as required by federal securities laws, we undertake no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this Quarterly Report. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the applicable cautionary statements.

Overview

Our business, financial condition, cash flows and results of operations are subject to seasonality resulting from factors such as weather and spending patterns. Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results. A majority of our revenue is earned in the first and second quarters of the year, and our revenues generally decline in the third and fourth quarters.

Our net sales of golf clubs and accessories are primarily derived from sales to on- and off- course golf shops and sporting goods retailers and, to a lesser extent, international distributors and mass merchandisers. Our net sales are typically driven by product lifecycles. Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology. As a result, each product family's life cycle generally ranges from six months to three years.

Costs of our clubs consist primarily of component parts, including the head, shaft and grip. To a lesser extent, our cost of goods sold includes labor, occupancy and shipping costs in connection with the inspection, testing, assembly and distribution of our products and certain promotional and advertising costs given in the form of additional merchandise as consideration to customers.

Key Performance Indicators

Our management team has defined and tracks performance against several key sales, operational and balance sheet performance indicators. Key sales performance indicators include, but are not limited to, the following:

Daily sales by product group

Daily sales by geography

Sales by customer channel

Gross margin performance

Market share by product at retail

Inventory share by product at retail

Tracking these sales performance indicators on a regular basis allows us to understand whether we are on target to achieve our internal sales plans.

Key operational performance indicators include, but are not limited to, the following:

Product returns (dollars and percentage of sales)

Product credits (dollars and percentage of sales)

Units shipped per man-hour worked

Orders shipped on time

Expenses by department

Inbound and outbound freight cost by mode (dollars and dollars per unit)

Inbound freight utilization by mode (ocean vs. air)

Vendor purchase order cycle time

Tracking these operational performance indicators on a regular basis allows us to understand whether we are on target to achieve our expense targets and efficiently satisfy customer demand.

Key balance sheet performance indicators include, but are not limited to, the following:

Days of sales outstanding

Days of inventory (at cost)

Days of payables outstanding

Tracking these balance sheet performance indicators on a regular basis allows us to understand our working capital performance and forecast cash flow and liquidity.

Results of Operations

The following table sets forth operating results expressed as a percentage of net sales for the periods indicated. All information is derived from the accompanying unaudited condensed consolidated financial statements. Results for any one or more periods are not necessarily indicative of annual results or continuing trends.

	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
	(unaudited)
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of goods sold		56.9			53.6			55.1			54.2
Gross profit		43.1			46.4			44.9			45.8
Operating expenses:
Research and development expenses		2.0			1.9			2.2			2.3
Sales and marketing expenses		23.4			21.3			22.6			23.0
General and administrative expenses		8.9			7.2			9.0			8.1
Total operating expenses		34.3			30.4			33.8			33.4
Interest income (expense), net		(0.1	)		--			(0.1	)		--
Other income, net		--			--			--			--
Income before income taxes		8.7			16.0			11.0			12.4
Income tax expense		0.1			0.4			0.2			0.2
Net income		8.6	%		15.6	%		10.8	%		12.2	%

Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010

Overview

During the second quarter of 2011 we generated an 8% growth in net sales as compared to the second quarter of 2010. This percentage increase in overall growth in net sales during the second quarter of 2011 is in addition to the positive growth in net sales experienced during the second quarter of 2010 as a result of inventory delays that were resolved during that period. Our gross margins decreased slightly as a result of promotional programs put in place during the later part of the second quarter of 2011 along with slightly higher product costs from our suppliers.

Net Sales

Total net sales increased to $34.1 million for the three months ended June 30, 2011 from $31.6 million for the comparable period of 2010. Our sales were primarily driven by the product sales of recently launched Idea Pro a12 hybrids and irons, Redline irons and the Speedline F11 fairway woods and drivers. In addition, the Idea Tech V3 irons and hybrids, Idea a7 and a7 OS irons and hybrids and integrated package sets were a significant contributor to the net sales during the period. Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology. As a result, each product family's life cycles generally range from six months to three years. Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results.

	Three Months Ended June 30,
	2011			2010
	(unaudited)
Irons		72.3	%		73.9	%
Fairway woods		22.8			15.8
Drivers		5.5			10.1
Wedges and Other		(0.6	)		0.2
Total net sales		100	%		100	%

Net sales of irons increased to $24.7 million, or 72.3% of total net sales, for the three months ended June 30, 2011 from $23.4 million, or 73.9% of total net sales, for the comparable period of 2010. Net sales of irons for the three months ended June 30, 2011 primarily resulted from sales of the recently introduced Idea Pro a12 and Redline irons along with the Idea Tech V3 irons, the Idea a7 and a7 OS irons and integrated iron sets. A smaller portion of sales resulted from the close out of the Idea a4 irons. For the comparable period of 2010, net sales primarily resulted from sales of the Idea a7 and a7 OS irons and a smaller portion of sales resulted from the close out of the Idea a3 OS irons and integrated iron sets.

Net sales of fairway woods increased to $7.8 million, or 22.8% of total net sales, for the three months ended June 30, 2011, from $5.0 million, or 15.8% of total net sales, for the comparable period of 2010. Net sales of fairway woods for the three months ended June 30, 2011 primarily were generated from sales of Idea Pro a12 hybrids, the Tech V3 hybrids, the Idea a7 and a7 OS hybrids and Speedline Fast 11 fairway woods. Net sales of fairway woods for the three months ended June 30, 2010 primarily were generated from sales of Idea a7 and a7 OS hybrids and Speedline Fast 10 fairway woods.

Net sales of drivers decreased to $1.9 million, or 5.5% of total net sales, for the three months ended June 30, 2011 from $3.2 million, or 10.1% of total net sales, for the comparable period of 2010. A large portion of the driver net sales for the three months ended June 30, 2011 was generated by the sales of the Speedline Fast 11 driver, while in the comparable period of 2010, net sales were primarily driven by the sales of the Speedline Fast 10 driver.

We were dependent on two customers, which collectively comprised approximately 25% of net sales for the three months ended June 30, 2011. Should one of these customers or our other customers fail to meet their obligations to us, our results of operations and cash flows would be adversely impacted.

	Three Months Ended June 30,
	2011		2010
	(unaudited)
United States	$	26,506	$	25,405
Rest of world		7,610		6,195
Total net sales	$	34,116	$	31,600

Net sales of our products outside the United States increased to $7.6 million, or 22.3% of total net sales, from $6.2 million, or 19.6% of total net sales, for the three months ended June 30, 2011 and 2010, respectively. Net sales resulting from countries outside the United States and Canada increased to 7.2% of total net sales for the three months ended June 30, 2011 from 6.4% for the comparable period of 2010.

Cost of Goods Sold

Cost of goods sold as a percentage of net sales increased to 56.9% of total net sales, or $19.4 million, for the three months ended June 30, 2011 from 53.6% of total net sales, or $16.9 million, for the comparable period of 2010. The increase as a percentage of total net sales was primarily due to changes in our product mix, increased product costs from our suppliers in China, and increased promotional activity in the marketplace during the second quarter of 2011.

Operating Expenses

Selling and marketing expenses increased to $8.0 million for the three months ended June 30, 2011 from $6.7 million for the comparable period in 2010. The increase was primarily the result of an increase in marketing and tour expense of $0.7 million, increased commission expense of $0.2 million associated with higher revenues and increased compensation expense of $0.3 million.

General and administrative expenses increased to $3.0 million for the three months ended June 30, 2011 from $2.3 million for the comparable period in 2010. The increase was primarily the result of an increase in legal expense of $0.4 million associated with pursuing our suit against a previous insurance carrier. For more information, see Part II, Item 1, "Legal Proceedings".

Research and development expenses, primarily consisting of costs associated with development of new products, increased slightly to $0.7 million for the three months ended June 30, 2011 from $0.6 million for the comparable period in 2010.

Six months Ended June 30, 2011 Compared to Six months Ended June 30, 2010

Overview

During the first half of 2011, we generated approximately 19.1% growth in net sales compared to the first half of 2010. This overall growth was driven by our continued success in product development and overall brand growth. While our gross margins decreased slightly as compared to the same period during 2010, total net income for the six months ended June 30, 2011 was greater than the corresponding period in 2010.

Net Sales

Total net sales increased to $64.3 million for the six months ended June 30, 2011 from $54.0 million for the comparable period of 2010. Our sales were primarily driven by sales of Idea Tech V3 irons and hybrids, Idea a7 and a7 OS irons and hybrids and integrated package sets. Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology. As a result, each product family's life cycles generally range from six months to three years. Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results.

	Six months Ended June 30,
	2011			2010
	(unaudited)
Irons		67.0	%		70.0	%
Fairway woods		23.7			17.8
Drivers		9.5			13.1
Wedges and Other		(0.2	)		(0.9	)
Total net sales		100	%		100	%

Net sales of irons increased to $43.1 million, or 67.0% of total net sales, for the six months ended June 30, 2011 from $37.7 million, or 70.0% of total net sales, for the comparable period of 2010. Net sales of irons for the six months ended June 30, 2011 primarily resulted from sales of the recently introduced Idea Pro a12 and Redline irons along with the Idea Tech V3 irons, the Idea a7 and a7 OS irons and integrated iron sets and a smaller portion of sales resulted from the close out of the Idea a4 irons. For the comparable period of 2010, net sales primarily resulted from sales of the Idea a7 and a7 OS irons and a smaller portion of sales resulted from the close out of the Idea a3 OS irons and integrated iron sets.

Net sales of fairway woods increased to $15.3 million, or 23.7% of total net sales, for the six months ended June 30, 2011, from $9.6 million, or 17.8% of total net sales, for the comparable period of 2010. Net sales of fairway woods for the six months ended June 30, 2011 primarily were generated from sales of Idea Pro a12 hybrids, the Tech V3 hybrids, the Idea a7 and a7 OS hybrids and Speedline Fast 11 fairway woods. Net sales of fairway woods for the six months ended June 30, 2010 primarily were generated from sales of Idea a7 and a7 OS hybrids and Speedline Fast 10 fairway woods.

Net sales of drivers decreased to $6.1 million, or 9.5% of total net sales, for the six months ended June 30, 2011 from $7.1 million, or 13.1% of total net sales, for the comparable period of 2010. A large portion of the driver net sales for the six months ended June 30, 2011 were generated by sales of the Speedline Fast 11 driver, while in the comparable period of 2010, net sales were primarily driven by sales of the Speedline Fast 10 driver.

For the six months ended June 30, 2011, we were dependent on two customers, which collectively comprised approximately 28% of net sales for the six months ended June 30, 2011. Should one of these customers or our other customers fail to meet their obligations to us, our results of operations and cash flows would be adversely impacted.

	Six months Ended June 30,
	2011		2010
	(unaudited)
United States	$	51,487	$	43,649
Rest of world		12,815		10,308
Total net sales	$	64,302	$	53,957

Net sales of our products outside the United States increased to $12.8 million, or 19.9% of total net sales, from $10.3 million, or 19.1% of total net sales, for the six months ended June 30, 2011 and 2010, respectively. Net sales resulting from countries outside the United States and Canada increased to 6.6% of total net sales for the six months ended June 30, 2011 from 5.4% for the comparable period of 2010.

Cost of Goods Sold

Cost of goods sold as a percentage of net sales increased to 55.1% of total net sales, or $35.5 million, for the six months ended June 30, 2011 from 54.2% of total net sales, or $29.2 million, for the comparable period of 2010. The increase as a percentage of total net sales was primarily due to changes in our product mix along with increases in promotional activity in the marketplace during the second quarter of 2011.

Operating Expenses

Selling and marketing expenses increased to $14.6 million for the six months ended June 30, 2011 from $12.4 million for the comparable period in 2010. The increase was primarily the result of an increase in marketing and tour expense of $1.1 million, increased commission expense of $0.7 million associated with higher revenues and increased compensation expense of $0.5 million.

General and administrative expenses increased to $5.8 million for the six months ended June 30, 2011 from $4.4 million for the comparable period in 2010. The increase was primarily the result of an increase in legal expense of $0.7 million associated with pursuing our suit against a previous insurance carrier. For more information, see Part II, Item 1, "Legal Proceedings".

Research and development expenses, primarily consisting of costs associated with development of new products, increased to $1.4 million for the six months ended June 30, 2011 from $1.2 million for the comparable period in 2010.

Assets

Our net accounts receivable balances were approximately $32.8 million and $16.6 million at June 30, 2011 and December 31, 2010, respectively. The increase was consistent with the seasonality of our business; historically, sales in the golf industry are stronger in the first half of the year as compared to the second half of the year.

Our inventory balances were approximately $24.6 million and $27.1 million at June 30, 2011 and December 31, 2010, respectively. The decrease in inventory levels was primarily due to continued efforts to obtain appropriate inventory levels of product lines to support the seasonality of our business along with business growth.

Other assets were approximately $1.5 million and $0.1 million at June 30, 2011 and December 31, 2010, respectively. The increase in other assets was primarily driven from the purchase of patents and trademarks from the Yes! Golf acquisition.

Our accrued liabilities balances were approximately $13.9 million and $9.2 million at June 30, 2011 and December 31, 2010, respectively. The increase in accrued liabilities is primarily associated with the seasonality of the business where our advertising accruals, sales reserve accruals and deferred revenues are larger during this time of the year.

Liquidity and Capital Resources

Our principal sources of liquidity are cash reserves, cash flows provided by operations and our credit facilities in effect from time to time. Cash inflows from operations are generally driven by collections of accounts receivables from customers, which generally increase in the second quarter and continue into the third quarter and then begin to decrease during the fourth quarter. As necessary, we could use our credit facility to supplement our cash inflows from operations as well as effect other investing activities such as potential future acquisitions. Cash outflows are primarily tied to procurement of inventory which typically begins to build during the fourth quarter and continues to increase heavily into the first and second quarters in order to meet demands during the height of the golf season.

Cash and cash equivalents decreased to $3.9 million at June 30, 2011 compared to $6.7 million at December 31, 2010. The decrease was primarily due to an increase in accounts receivable of $17.1 million and an increase in other assets of $1.5 million related to the purchase of intangible assets from Yes! Golf, partially offset by an increase in accounts payable and accrued expenses of $4.6 million and a decrease in inventory of $2.5 million.

Working capital, or our current assets less our current liabilities, increased to $42.1 million at June 30, 2011 compared to $35.9 million at December 31, 2010. Approximately 53% of our current assets were comprised of accounts receivable at June 30, 2011 compared to 32% at December 31, 2010. Due to industry sensitivity to consumer buying trends, seasonality and available disposable income, we have in the past extended payment terms for specific purchase transactions. Issuance of these terms (i.e. greater than 30 days or specific dating) is dependent on our relationship with the customer and the customer's payment history. Payment terms are extended to selected customers typically during off-peak times in the year in order to promote our brand name and to assure adequate product availability and to coincide with planned promotions or advertising campaigns. Although a significant amount of our sales are not affected by these terms, the extended terms do have a negative impact on our financial position and liquidity. Due to the competitiveness of the golf retail market, we believe that more customers may request payment terms and we expect to continue to selectively offer extended payment terms in the future, depending upon known industry trends and our financial condition. We generate cash flow from operations primarily by collecting outstanding trade receivables. Because we have limited cash reserves, if collections of a significant portion of trade receivables are unexpectedly delayed, we would have a limited amount of funds available to further expand production until such time as we could collect such trade receivables. If our cash needs in the near term exceed the available cash and cash equivalents on hand and the available borrowing under our credit facility, we would be required to obtain additional financing, which may not be available at all or in the full amounts necessary, or limit expenditures to the extent of available cash on hand, all of which could adversely effect our current growth plans.

Our anticipated sources of liquidity over the next twelve months are expected to be cash reserves, projected cash flows from operations and available borrowings under our credit facility and we anticipate that these sources will provide us with sufficient capital to fund our expected capital expenditure programs during 2011. These capital expenditure programs can be suspended or delayed at any time with minimal disruption to our operations if cash is needed in other areas of our operations. In addition, cash flows from operations and cash reserves will be used to

support ongoing purchases of component parts for our current and future product lines. We expect that our projected cash flows from operations, current cash reserves and borrowings available under our credit facility will be sufficient to meet our working capital requirements during periods of low cash flows resulting from the seasonality of the golf industry.

If adequate funds are not available or not available on acceptable terms, we may be unable to continue operations; develop, enhance and market products; retain qualified personnel; take advantage of future opportunities, or respond to competitive pressures, any of which could have a material adverse effect on our business, operating results, financial condition and/or liquidity.

Off-balance Sheet Arrangements

We do not currently have any off-balance sheet arrangements and it is our policy to not participate in off-balance sheet transactions, including but not limited to special purpose entities.

Critical Accounting Policies and Estimates

Our discussion and analysis of our results of operations, financial condition and liquidity are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the period. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results may materially differ from these estimates under different assumptions or conditions. On an on-going basis, we review our estimates to ensure that the estimates appropriately reflect changes in our business.

Inventories

Inventories are valued at the lower of cost or market and primarily consist of finished golf clubs and component parts. Cost is determined using the first-in, first-out method. The inventory balance, which includes material, labor and assembly overhead costs, is recorded net of an estimated allowance for obsolete inventory. The estimated allowance for obsolete inventory is based upon management's understanding of market conditions and forecasts of future product demand. Accounting for inventories could result in material adjustments if market conditions and future demand estimates are significantly different than original assumptions, causing the reserve for obsolescence to be materially adversely affected.

Revenue Recognition

We recognize revenue when the product is shipped. At that time, the title and risk of loss transfer to the customer, the price is fixed or determinable, and the ability to collect is reasonably assured. The ability to collect is evaluated on an individual customer basis taking into consideration historical payment trends, current financial position, results of independent credit evaluations and payment terms. If the ability to collect decreases significantly, including but not limited to, due to the current global economic recession, our revenue would be adversely affected. Additionally, an estimate of product returns and warranty costs are recorded when revenue is recognized. Estimates are based on historical trends taking into consideration current market conditions, customer demands and product sell through. We also record estimated reductions in revenue for sales programs such as co-op advertising and spiff incentives. Estimates in the sales program accruals are based on program participation and forecast of future product demand. If actual sales returns and sales programs significantly exceed the recorded estimated allowances, our sales would be adversely affected. We recognize deferred revenue as a result of sales that have extended terms and a right of return of the product under a specified program. Once the product under the deferred revenue program is paid for and all revenue recognition criteria have been met, we record revenue.

Allowance for Doubtful Accounts

We maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments. An estimate of uncollectable amounts is made by management using an evaluation methodology involving both overall and specific identification. We evaluate each individual customer and measure various key aspects of the customer such as, but not limited to, their overall credit risk (via Experian and Dun & Bradstreet reports), payment history, track record for meeting payment plans, industry communications, the portion of the customer's balance that is past due and other various items. From an overall perspective, we also look at the aging of the receivables in total and aging relative to prior periods to determine the appropriate reserve requirements. Fluctuations in the reserve requirements will occur from period to period as the change in customer mix or strength of the customers could affect the reserve disproportionately compared to the total change in the accounts receivable balance. Based on management's assessment, we provide for estimated uncollectable amounts through a charge to earnings and a credit to the valuation allowance. Balances which remain outstanding after we have used reasonable collection efforts are written off through a charge to the valuation allowance and a credit to accounts receivable. We generally do not require collateral. Accounting for an allowance for doubtful accounts could be significantly affected as a result of a deviation in our assessment of any one or more of our customers' financial strength.

Product Warranty

Our golf equipment is sold under warranty against defects in material and workmanship for a period of one year. An allowance for estimated future warranty costs is recorded in the period products are sold. In estimating our future warranty obligations, we consider various relevant factors, including our stated warranty policies, the historical frequency of claims, and the cost to replace or repair the product. Accounting for product warranty reserve could be adversely affected if one or more of our products were to fail (i.e. broken shaft, broken head, etc.) to a significant degree above and beyond our historical product failure rates, which determine the product warranty accruals.

Income Taxes

We account for income taxes in accordance with FASB ASC 740, Income Taxes. FASB ASC 740 prescribes the use of the liability method where by deferred tax assets and liabilities are recognized for the future tax consequences attributable to the differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date. In assessing the realizability of deferred income tax assets, we consider whether it is more likely than not that some portion or all of the deferred income tax assets will be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Due to our historical operating results, management is unable to conclude on a more likely than not basis that all deferred income tax assets generated from net operating losses and other deferred tax assets will be realized. However, due to our recent earnings history, we have concluded that it is more likely than not that a portion of the deferred tax asset will be realized. We have recognized a valuation allowance equal to a portion of the deferred income tax asset for which realization is uncertain. We file tax returns with U.S. federal and state jurisdictions and are no longer subject to income tax examinations for years before 2006.

Long-Lived Assets, Amortization and Impairment

Long-lived assets consists of property and equipment and intangible assets. We amortize long-lived assets on a straight line basis over the determined useful life of each asset. We review long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future net cash flows to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. During the three and six months ended June 30, 2011 and 2010, there was no impairment of long-lived assets.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not applicable.

Item 4. Controls and Procedures

Introduction

"Disclosure Controls and Procedures" are defined in Rules 13a -15(e) and 15d -15(e) promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), as the controls and procedures of an issuer that are designed to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified by the SEC's rules and forms. Disclosure Controls and Procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act are accumulated and communicated to our management, including our principal executive and principal financial officers, as appropriate, to allow timely decisions regarding disclosure.

"Internal Control Over Financial Reporting" is defined in Exchange Act Rules 13a -15(f) and 15d -15(f) as a process designed by, or under the supervision of, our principal executive and principal financial officers, or persons performing similar functions, and effected by our board of directors, management, and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. It includes those policies and procedures that (1) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of an issuer; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the issuer; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the issuer's assets that could have a material adverse effect on the financial statements.

We have endeavored to design our Disclosure Controls and Procedures and Internal Controls Over Financial Reporting to provide reasonable assurances that our objectives will be met. All control systems are subject to inherent limitations, such as resource constraints, the possibility of human error, lack of knowledge or awareness, and the possibility of intentional circumvention of these controls. Furthermore, the design of any control system is based, in part, upon assumptions about the likelihood of future events, which assumptions may ultimately prove to be incorrect. As a result, no assurances can be made that our control system will detect every error or instance of fraudulent conduct, including an error or instance of fraudulent conduct, which could have a material adverse impact on our operations or results.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our Disclosure Controls and Procedures as of the end of the period covered by this report and has concluded that our Disclosure Controls and Procedures as of the end of the period covered by this report were designed to ensure that material information relating to us is made known to the Chief Executive Officer and Chief Financial Officer by others within our Company, and, based on their evaluations, our controls and procedures were effective as of the end of the period covered by this report.

Changes in Internal Controls over Financial Reporting

There were no changes in our Internal Controls Over Financial Reporting identified in connection with the evaluation required by paragraph (d) of Rule 13a-15 or Rule 15d-15 under the Exchange Act that occurred during the three and six months ended June 30, 2011 that have materially affected or are reasonably likely to materially affect our Internal Controls Over Financial Reporting.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

Item 1A. Risk Factors

We have included in our filings with the SEC, including Item 1A, "Risk Factors", of our Annual Report on Form 10-K filed with the SEC on March 8, 2011, a description of certain risks and uncertainties that could have an affect on our business, future performance, or financial condition. There have been no material changes from the risk factors previously disclosed in our Annual Report on Form 10-K filed with the SEC on March 8, 2011.

Item 6. Exhibits

See "Exhibit Index" for a description of our exhibits.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	ADAMS GOLF, INC.

Date: August 9, 2011		By: /S/ OLIVER G. BREWER III
		Oliver G. Brewer, III
		President and Chief Executive Officer
		(Principal Executive Officer)

Date: August 9, 2011		By: /S/ PAMELA HIGH
		Pamela J. High
		Chief Financial Officer
		(Principal Financial Officer)

EXHIBIT INDEX



Exhibit 3.1	Amended and Restated Certificate of Incorporation	Incorporated by reference to Form S-1, File No. 333-51715 (Exhibit 3.1)

Exhibit 3.2	Certificate of Amendment to the Restated Certificate of Incorporation filed on February 14, 2008	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2007, File No. 001-33978 (Exhibit 3.2)

Exhibit 3.3	Amended and Restated By-laws	Incorporated by reference to Form S-1, File No. 333-51715 (Exhibit 3.2)

Exhibit 4.1	1998 Stock Incentive Plan of the Company dated February 26, 1998, as amended	Incorporated by reference to Form S-8, File No. 333-68129 (Exhibit 4.1)

Exhibit 4.2	1996 Stock Option Plan dated April 10, 1998	Incorporated by reference to Form S-1, File No.333-51715 (Exhibit 4.2)

Exhibit 4.3	Adams Golf, Ltd. 401(k) Retirement Plan	Incorporated by reference to Form S-1, File No.333-51715 (Exhibit 4.3)

Exhibit 4.4	1999 Non-Employee Director Plan of Adams Golf, Inc.	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2003, File No. 000-24583 (Exhibit 4.4)

Exhibit 4.5	1999 Stock Option Plan for Outside Consultants of Adams Golf, Inc.	Incorporated by reference to Form S-8, File No. 333-37320 (Exhibit 4.5)

Exhibit 4.6	2002 Stock Incentive Plan for Adams Golf, Inc.	Incorporated by reference to Annex A of the 2002 Proxy Statement, File No. 000-24583 (Annex A)

Exhibit 4.7	Form of Option Agreement under the 2002 Stock Option Plan of Adams Golf, Inc.	Incorporated by reference to Form S-8, File No. 333-112622 (Exhibit 4.7)

Exhibit 10.1	Amendment dated September 1, 2003 to the Commercial Lease Agreement dated April 6, 1998, between Jackson-Shaw Technology Center II and the Company	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2003, File No. 000-24583 (Exhibit 10.12)

Exhibit 10.2*	Asset Purchase Agreement of Women’s Golf Unlimited	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2006, File No. 000-24583 (Exhibit 10.11)

Exhibit 10.3	Revolving Line of Credit between Adams Golf, Inc and Wachovia Bank, National Association	Incorporated by reference to the Report on Form 8-K, dated November 13, 2007 (Exhibit 10.1)

Exhibit 10.4	Commercial Lease Agreement dated December 15, 2007, between MDN/JSC -II Limited and the Company	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2007, File No. 333-51715 (Exhibit 10.9)

Exhibit 10.5	Commercial Lease Agreement dated April 10, 2008, between CLP Properties Texas, L.P. and the Company	Incorporated by reference to the Report on Form 8-K, dated April 15, 2008 (Exhibit 10.1)

Exhibit 10.6	Employment Agreement - Byron (Barney) H. Adams	Incorporated by reference to the Report on Form 8-K, dated January 12, 2009 (Exhibit 10.1)

Exhibit 10.7	Employment Agreement - Oliver G. (Chip) Brewer	Incorporated by reference to the Quarterly Report on Form 10-Q for the quarter ended March 31, 2009, File No. 001-33978 (Exhibit 10.9)

Exhibit 10.8	Amendment to Revolving line of Credit between Adams Golf, Inc and Wachovia Bank, National Association	Incorporated by reference to the Quarterly Report on Form 10-Q for the quarter ended September 30, 2009, File No. 001-33978 (Exhibit 10.9)

Exhibit 10.9	Stipulation of Settlement of In Re Adams Golf, Inc. Securities Litigation, dated December 9, 2009	Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2009, File No. 001-33978 (Exhibit 10.10)

Exhibit 10.10	Change of Control Agreement – Pamela High, Chief Financial Officer	Incorporated by reference to the Report on Form 8-K, dated March 2, 2011 (Exhibit 10.1)

Exhibit 10.11	Bill of Sale dated January 20, 2011	Incorporated by reference to the Quarterly Report on Form 10-Q for the quarter ended March 31, 2011, File No. 001-33978 (Exhibit 10.11)

Exhibit 31.1	Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	Included in this filing

Exhibit 31.2	Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	Included in this filing

Exhibit 32.1	Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	Included in this filing

Exhibit 101.INS**	XBRL Instance Document	Included in this filing

Exhibit 101.SCH**	XBRL Taxonomy Extension Schema Document	Included in this filing

Exhibit 101.CAL**	XBRL Taxonomy Extension Calculation Linkbase Document	Included in this filing

Exhibit 101.DEF**	XBRL Taxonomy Extension Definition Linkbase Document	Included in this filing

Exhibit 101.LAB**	XBRL Taxonomy Extension Label Linkbase Document	Included in this filing

Exhibit 101.PRE**

XBRL Taxonomy Extension Presentation Linkbase Document

Included in this filing

___________________

*	The SEC has granted our request for confidential treatment of certain portions of these agreements.

In accordance with Rule 406T of Regulation S-T, the information in these exhibits is “furnished” and shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liability under that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.