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NEWS RELEASE


FOR IMMEDIATE RELEASE


          Adams Golf to Acquire Women's Golf Unlimited Brands

PLANO, TEXAS, December 20, 2006 - Adams Golf (OTCBB:ADGO) announced
today that it will acquire certain assets of Women's Golf Unlimited,
including the trademarks, internet domain names and customer lists for
the Square Two Golf[TM] and Lady Fairway[TM] brands.  The acquisition
is subject to certain conditions, including the approval of Women's
Golf Unlimited shareholders.  The closing is expected to occur in the
first quarter of 2007.

"We have grown our women's club business significantly over the past
two years and believe that we will further that growth via a multi
brand strategy," stated Mr. Chip Brewer, CEO and President of Adams
Golf.   "Concurrently with this acquisition, we will form a separate
business unit to concentrate our focus on this important category.
The Women's Golf Unlimited brands will remain separate and distinct in
the consumer's eye, but benefit from Adams Golf's overall corporate
resources.  Both the Adams Golf women's products and the Women's Golf
Unlimited brands should benefit from this incremental focus and
resources."

Developing high-performance and technologically innovative golf
products is the cornerstone of Adams Golf. From the initial design,
through manufacturing and servicing, Adams Golf is committed to
helping golfers of all abilities enjoy the game of golf. For more
information on Adams Golf, visit adamsgolf.com.

This press release contains "forward-looking statements" made under
the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. The statements, using terminology such as "may,"
"will," "should," "expect," "plan" or "believe," include, but are not
limited to statements regarding our ability to maintain our current
share of the women's golf equipment market and to expand our sales in
this market segment through the acquisition of certain assets of the
Square Two Golf and Lady Fairway brands.  Such statements reflect the
current view of the Company with respect to future events and are
subject to certain risks, uncertainties and assumptions related to
certain factors including, without limitation, the following: product
development difficulties; product approval and conformity to governing
body regulations; assembly difficulties; competing product
introductions; patent and trademark infringement risks; uncertainty of
the ability to protect intellectual property rights; market demand and
acceptance of products; the impact of changing economic conditions;
the success of our marketing strategy; our dependence on a limited
number of customers; business conditions in the golf industry;
reliance on third parties, including suppliers; the actions of
competitors, including pricing, advertising and product development
risks concerning future technology; the management of sales channels
and re-distribution; and one-time events and other factors detailed
under "Risk Factors" in our Form 10-K's, Form 10-Q's and other
Securities and Exchange Commission filings. These filings can be
obtained by contacting Adams Golf Investor Relations.
Although the Company believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no assurance
that such expectations will prove to be correct. Based upon changing
conditions, should any one or more of these risks or uncertainties
materialize, or should any underlying assumptions prove incorrect,
actual results may vary materially from those described herein. Except
as required by federal securities laws, Adams Golf undertakes no
obligation to publicly update or revise any written or oral forward-
looking statements, whether as a result of new information, future
events, changed circumstances or any other reason after the date of
this press release. All subsequent written and oral forward-looking
statements attributable to the Company or persons acting on its behalf
are expressly qualified in their entirety by the applicable cautionary
statements.

For more information, please contact:
Patty Walsh - Director, Investor Relations
Adams Golf
(972) 673-9000