[ADAMS GOLF LOGO]

NEWS RELEASE

FOR IMMEDIATE RELEASE



               OLIVER G. "CHIP" BREWER III NAMED
             CHIEF EXECUTIVE OFFICER OF ADAMS GOLF

           Barney Adams to Continue as Chairman of the Board

PLANO, TEXAS, January 16, 2002 - Adams Golf (Nasdaq:ADGO) is
pleased to announce the appointment of Oliver G. "Chip" Brewer
III to the position of Chief Executive Officer of Adams Golf,
effective immediately.  Barney Adams will remain as the Company's
Chairman of the Board and will continue to assist with product
development initiatives.

Mr. Adams stated, "Chip has the skills Adams Golf needs right
now.  He has proven his leadership capabilities over the past
year and a half and is ready to take full responsibility for all
aspects of the Company's performance."

"At Chip's initiative, we completed restructuring activities this
past summer which will position the Company for success under his
stewardship.  We have an exciting new line up of products for
2002 and I'm going to focus my efforts on ensuring we have even
more ground breaking new offerings to come," Mr. Adams concluded.

"Naturally I am very excited about assuming this new level of
responsibility," said Mr. Brewer.  "The timing couldn't be
better.  We have worked through a significant restructuring and
have a strong and seasoned team in place.  But most importantly
our new Tight Lies GT line of woods and irons are the best
performing and easiest to hit clubs that Adams Golf has ever
introduced.  I expect consumers will really enjoy these
products."

Most recently Mr. Brewer served as President & COO for the
Company.  He joined Adams Golf in 1998 as Senior Vice President
of Sales & Marketing.  Prior to joining the Company, Mr. Brewer
served in various senior executive positions with both Mead and
Union Camp.

Mr. Brewer holds a Masters in Business Administration from
Harvard University.  He received his undergraduate degree in
Economics from the College of William and Mary where he was
elected to Phi Beta Kappa and was co-captain of the varsity golf
team.



Adams Golf designs, manufactures and markets premium quality,
technologically innovative golf clubs including Tight Lies(REGISTERED)
GT irons and i-Woods, the Tight Lies family of fairway woods and
drivers, including the Company's newly introduced Tight Lies GT
woods, and the Tom Watson signature series of wedges. Further
information on the Company can be found on its Internet site,
www.adamsgolf.com.

This release contains forward-looking statements with respect to
industry trends and other matters.   These forward-looking
statements are made under the "safe harbor" provisions of the
Private Securities Litigation Reform Act of 1995 and are based on
the beliefs of the Company's management as well as assumptions
made by and information currently available to the Company's
management.  When used in this release, the words "anticipate,"
"believe," "expect" and words or phrases of similar import, as
they relate to the Company or Company management, are intended to
identify forward-looking statements.  Such statements reflect the
current view of the Company with respect to future events and are
subject to certain risks, uncertainties and assumptions which
could cause actual results to differ materially from those in the
forward-looking statements, including but not limited to the
following: product development difficulties; manufacturing
difficulties; market and retailer demand and acceptance of
products; the impact of changing economic conditions; business
conditions in the golf industry; reliance on third parties,
including suppliers; the impact of market peers and their
products; the actions of competitors, including pricing;
advertising and product development, risks concerning future
technology; and one time events and other factors detailed in the
Company's prospectus, 10-Ks, 10-Qs and other Securities and
Exchange Commission filings.  The Company's SEC filings can be
obtained by contacting Adams Golf Investor Relations.  Although
the Company believes that the expectations reflected in such
forward-looking statements are reasonable, it can give no
assurance that such expectations will prove to have been correct.
Based upon changing conditions, should any one or more of these
risks or uncertainties materialize, or should any underlying
assumptions prove incorrect, actual results may vary materially
from those described in this release.  Except as required by
federal securities laws, Adams Golf undertakes no obligation to
publicly update or revise any written or oral forward-looking
statements, whether as a result of new information, future
events, changed circumstances or any other reason after the date
of this report.   All subsequent written and oral forward-looking
statements attributable to the Company or persons acting on its
behalf are expressly qualified in their entirety by the
applicable cautionary statements.

                              # # #

For more information, please contact:

Mary Beth Lacy (760) 202-1181 or mblacy@aol.com - Press Relations
Patty Walsh (972) 673-9850 or pattywalsh@adamsgolf.com - Investor Relations