0001058854-17-000001.txt : 20170120
0001058854-17-000001.hdr.sgml : 20170120
20170120170839
ACCESSION NUMBER: 0001058854-17-000001
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20170119
FILED AS OF DATE: 20170120
DATE AS OF CHANGE: 20170120
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Health Insurance Innovations, Inc.
CENTRAL INDEX KEY: 0001561387
STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE AGENTS BROKERS & SERVICES [6411]
IRS NUMBER: 461282634
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 15438 N. FLORIDA AVENUE
STREET 2: SUITE 201
CITY: TAMPA
STATE: FL
ZIP: 33613
BUSINESS PHONE: 813-280-1289
MAIL ADDRESS:
STREET 1: 15438 N. FLORIDA AVENUE
STREET 2: SUITE 201
CITY: TAMPA
STATE: FL
ZIP: 33613
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: CANNELL CAPITAL LLC
CENTRAL INDEX KEY: 0001058854
STATE OF INCORPORATION: WY
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-35811
FILM NUMBER: 17539169
BUSINESS ADDRESS:
STREET 1: 245 MERIWETHER CIRCLE
CITY: ALTA
STATE: WY
ZIP: 83414
BUSINESS PHONE: 4158358300
MAIL ADDRESS:
STREET 1: 245 MERIWETHER CIRCLE
CITY: ALTA
STATE: WY
ZIP: 83414
FORMER NAME:
FORMER CONFORMED NAME: CANNELL J CARLO DBA CANNELL CAPITAL MGMT
DATE OF NAME CHANGE: 19980330
4
1
primary_doc.xml
PRIMARY DOCUMENT
X0306
4
2017-01-19
0
0001561387
Health Insurance Innovations, Inc.
HIIQ
0001058854
CANNELL CAPITAL LLC
245 MERIWETHER CIRCLE
ALTA
WY
83414
0
0
1
0
Common Stock
2017-01-19
4
S
0
236791
19.7655
D
938321
I
By partnerships and corporations
Common Stock
2017-01-20
4
S
0
130661
20.3994
D
807660
I
By partnerships and corporations
As of January 20, 2017 Tristan Offshore Fund Limited ("Tristan Offshore"), Tristan Partners, L.P. ("Tristan"), and sundry separately-managed accounts managed by Cannell Capital LLC, ("Cannell SMAs" collectively with Tristan Offshore and Tristan the "Funds") collectively owned in the aggregate 807,660 shares of common stock, with par value of $0.001 per Class A share of Health Insurance Innovations, Inc. ("the Company")
Cannell Capital LLC acts as the investment adviser to Tristan Offshore, and is the general partner of and investment adviser to Tristan. As a result, Mr. Cannell possesses sole power to vote and direct the disposition of all securities of the Company held by the Funds. Mr. J. Carlo Cannell is the sole managing member of Cannell Capital LLC. Thus, for the purposes of Reg. Section 240.13d-3, as of January 20, 2017 Mr. Cannell is deemed to beneficially own 807,660 shares. Mr. Cannell's interest in the securities reported herein is limited to the extent of his pecuniary interest in each of the Funds, if any.
From the sale transactions dated January 19, 2017, Cannell Capital LLC realized short-swing profits of $2,252.33 on 150 shares of the Company purchased October 28, 2016 at a price of $4.75 per share. Cannell Capital LLC has voluntarily disgorged these profits to the Company.
/s/ J. Carlo Cannell, on behalf of Cannell Capital LLC
2017-01-20