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Revenue Recognition
12 Months Ended
Dec. 31, 2019
Revenue Recognition [Abstract]  
Revenue Recognition 3. Revenue Recognition

Gift Cards

The gift card liability included in unearned revenue on the consolidated balance sheets was as follows:

December 31,

2019

2018

Gift card liability

$

84,611

$

70,474

Revenue recognized from the redemption of gift cards that was included in unearned revenue at the beginning of the year was as follows:

Year ended December 31,

2019

2018

2017

Revenue recognized from gift card liability balance at the beginning of the year

$

37,386

$

36,094

$

37,109

Chipotle Rewards

Chipotle Rewards launched nationally in March 2019. Accordingly, there was no revenue recognized from unearned revenue associated with this loyalty program in the years ended December, 2018 or 2017. Changes in our Chipotle Rewards liability included in unearned revenue on the consolidated balance sheets were as follows:

Year ended

December 31,

2019

Chipotle Rewards liability, beginning balance

$

-

Revenue deferred

44,666

Revenue recognized

(34,082)

Chipotle Rewards liability, ending balance

$

10,584