13F-HR 1 r13fhr093009.txt 09-30-09 13F-HR UNITED STATES SECUTITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 13F COVER PAGE REPORT FOR THE CALENDAR YEAR OR QUARTER ENDED: September 30, 2009 CHECK HERE IF AMENDMENT [ ]; AMENDMENT NUMBER; THIS AMENDMENT (CHECK ONLY ONE.): [ ] IS A RESTATEMENT [ ] ADDS NEW HOLDINGS ENTRIES. INSTITUTIONAL INVESTMENT MANAGER FILLING THIS REPORT: NAME: HENRY H. ARMSTRONG ASSOCIATES, INC. ADDRESS: One Gateway Center, Suite 1825 420 Ft. Duquesne Boulevard PITTSBURGH, PA 15222 13F FILE NUMBER: 28-7012 THE INSTITUTIONAL INVESTMENT MANAGER FILING THIS REPORT AND THE PERSON BY WHOM IT IS SIGNED HEREBY REPRESENT THAT THE PERSON SIGNING THE REPORT IS AUTHORIZED TO SUBMIT IT, THAT ALL INFORMATION CONTAINED HEREIN IS TRUE, CORRECT AND COMPLETE, AND THAT IT IS UNDERSTOOD THAT ALL REQUIRED ITEMS, STATEMENTS, SCHEDULES, LISTS, AND TABLES, ARE CONSIDERED INTEGRAL PARTS OF THIS FORM. PERSON SIGNING THIS REPORT ON BEHALF OF REPORTING MANAGER: NAME: JAMES MCKAY ARMSTRONG TITLE: PRESIDENT PHONE: 412-471-1551 SIGNATURE, PLACE, AND DATE OF SIGNING: JAMES MCKAY ARMSTRONG PITTSBURGH, PA November 9, 2009 REPORT TYPE (CHECK ONLY ONE.): [X] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT LIST OF OTHER MANAGERS REPORTING FOR THIS MANAGER: I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 42 FORM 13F INFORMATION VALUE TOTAL: $293519 LIST OF OTHER INCLUDED MANAGERS: NO. 13F FILE NUMBER NAME FORM 13F INFORMATION TABLE NAME OF ISSUER TITLE CUSIP VALUE SHARES/ INVSTMNT OTHER VOTING AUTH OF CLASS (X$1000) PRN AMT DSCRETN MGRS SOLE SHRD NONE ................................................................................ Abbott Labs Common 002824100 1742 35222 Sole 35222 Alcon Inc. Common 014561617 263 1900 Sole 1900 Amgen Inc. Common 031162100 223 3700 Sole 3700 Automatic Data Common 053015103 1925 48979 Sole 48979 Bank of NY MelloCommon 064058100 293 10121 Sole 10121 Bed Bath & BeyonCommon 075896100 221 5900 Sole 5900 Berkshire Hath Common 084670108 64034 634 Sole 634 Berkshire Hath Common 084670207 15625 4702 Sole 4702 BP PLC Common 055622104 245 4597 Sole 4597 Buckeye PartnersCommon 118230101 278 5750 Sole 5750 Chevron Corp Common 166764100 556 7890 Sole 7890 Cisco Systems Common 17275R102 26230 1114257 Sole 1114257 Coca-Cola Co. Common 191216100 10200 189936 Sole 189936 Emerson Elec. Common 291011104 808 20150 Sole 20150 ExxonMobil Common 30231G102 5098 74305 Sole 74305 General ElectricCommon 369604103 4230 257629 Sole 257629 Hersey Foods Common 427866108 229 5902 Sole 5902 Hewlett-Packard Common 428236103 1594 33761 Sole 33761 H.J. Heinz Co. Common 423074103 696 17511 Sole 17511 IBM Common 459200101 1017 8499 Sole 8499 Intel Corp. Common 458140100 3878 198168 Sole 198168 Johnson & JohnsoCommon 478160104 26582 436557 Sole 436557 Linear TechnologCommon 535678106 24673 892973 Sole 892973 Medtronic Common 585055106 6787 184433 Sole 184433 Microsoft Common 594918104 28407 1104466 Sole 1104466 3M Company Common 88579Y101 1313 17796 Sole 17796 Moody's Corp. Common 615369105 14003 684399 Sole 684399 Neustar Inc. Common 64126X201 246 10900 Sole 10900 PepsiCo Common 713448108 1189 20261 Sole 20261 Pfizer Inc. Common 717081103 409 24707 Sole 24707 Phillip MOrris Common 718172109 314 6452 Sole 6452 Procter & GambleCommon 742718109 18404 317746 Sole 317746 Royal Dutch ScheCommon 780259206 248 4343 Sole 4343 Tiffany & Co Common 886547108 227 5902 Sole 5902 United Tech Common 913017109 212 3477 Sole 3477 Verizon CommunicCommon 92343V104 288 9516 Sole 9516 Walgreen Co. Common 931422109 22066 588885 Sole 588885 Wal-mart Stores Common 931142103 315 6411 Sole 6411 Walt Disney Co. Common 254687106 464 16884 Sole 16884 Western Union Common 959802109 7202 380639 Sole 380639 Wright Express Common 98233Q105 333 11300 Sole 11300 Wyeth Common 983024100 452 9300 Sole 9300