ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

12 Months Ended

Dec. 31, 2013

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]

The estimated useful lives of fixed assets are as follows:

	Estimated useful life
Office furniture and equipment	5 to 7 years
Computer hardware and software	3 to 5 years
Automobiles	3 to 5 years
Leasehold improvements⁽¹⁾	2 to 10 years

⁽¹⁾

The Company amortizes leasehold improvements over the shorter of the useful estimated life of the leased asset or the lease term.

Loyalty deferred revenue

The deferred revenue associated with the loyalty program at December 31, 2013 was $5.5 million. Deferred revenue consisted primarily of: (i) sales of packs and products shipped but not received by the customers by the end of the respective period; (ii) revenue from the loyalty program; and (iii) prepaid registration fees from customers planning to attend a future corporate-sponsored event. In total current assets, the Company defers commissions on (i) the sales of packs and products shipped but not received by the customers by the end of the respective period and (ii) the loyalty program. Deferred commissions were $2.7 million and $0.6 million at December 31, 2013 and December 31, 2012, respectively.

Loyalty program
Loyalty deferred revenue as of January 1, 2013	$	—
Loyalty points forfeited		1,136
Loyalty points used		723
Loyalty points vested		(5,072	)
Loyalty points unvested		(2,243	)
Loyalty deferred revenue as of December 31, 2013	$	(5,456	)

Sales return reserve

We estimate a sales return reserve for expected sales refunds based on our historical experience over a rolling six-month period. If actual results differ from our estimated sales return reserve due to various factors, the amount of revenue recorded for each period could be materially affected. Historically, our sales returns have not materially changed through the years, as the majority of our customers who return their merchandise do so within the first 90 days after the original sale. Sales returns have historically averaged 1.5% or less of our gross sales. For the year ended December 31, 2013 our sales return reserve consisted of the following (in thousands):

	December 31, 2013
Sales reserve as of January 1, 2013	$	156
Provision related to sales made in current period		1,367
Adjustment related to sales made in prior periods		4
Actual returns or credits related to current period		(1,130	)
Actual returns or credits related to prior periods		(159	)
Sales reserve as of December 31, 2013	$	238