TRANSACTIONS WITH RELATED PARTIES AND AFFILIATES (Details) (USD $)	1 Months Ended	12 Months Ended		0 Months Ended	12 Months Ended
	Jan. 31, 2013	Dec. 31, 2011	Dec. 31, 2012 Landen Fredrick [Member]	Mar. 06, 2013 Mr. Caster [Member]	Dec. 31, 2011 Mr. Caster [Member]	Dec. 31, 2012 MannaRelief [Member]	Dec. 31, 2011 MannaRelief [Member]	Dec. 31, 2012 Mr. Ray Robbins [Member]	Dec. 31, 2011 Mr. Ray Robbins [Member]	Dec. 31, 2012 Family Members [Member]	Dec. 31, 2011 Family Members [Member]	Dec. 31, 2012 Mr. Robbins' and Family Members [Member]	Dec. 31, 2011 Mr. Robbins' and Family Members [Member]	Dec. 31, 2012 Kevin Robbins [Member]	Dec. 31, 2011 Kevin Robbins [Member]	Dec. 31, 2012 Marla Finley and Daughter-in-law Demra Robbins [Member]	Dec. 31, 2011 Marla Finley and Daughter-in-law Demra Robbins [Member]
Related Party Transaction [Line Items]
Officers' compensation			$ 154,000
Cash donations and sold products [Abstract]
Sold Products						300,000	400,000
Contributed Cash Donations						500,000	700,000
Products Donated in Lieu of Cash						100,000	0
Initial term of consulting agreement	6 months	6 months
Consulting agreement renewal period	6 months	6 months
Number of days notice required for agreement renewal	30 days	30 days
Payment of employment related compensation				$ 300,000	$ 600,000			$ 2,600,000	$ 2,800,000	$ 400,000	$ 400,000	$ 3,000,000	$ 3,200,000	$ 200,000	$ 200,000	$ 200,000	$ 200,000