ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Revenue Recognition and Deferred Commissions (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	100.00%	100.00%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 131,955	$ 137,208
Deferred revenue	4,800	5,100
Deferred revenue associated with customer loyalty programs	3,242	4,167	$ 4,292
Deferred commissions	$ 2,130	$ 2,476
Customer returns, days after original sale date	90 days
Percentage of sale returns	1.50%
Consolidated product sales [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	95.00%	94.90%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 125,300	$ 130,200
Consolidated pack sales [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	4.20%	4.50%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 5,600	$ 6,200
Consolidated other, including freight [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	0.80%	0.60%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 1,100	$ 800