ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Revenue Recognition and Deferred Commissions (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020	Dec. 31, 2019
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	100.00%	100.00%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 159,762	$ 151,407
Contract with Customer, Liability, Revenue Recognized	5,500
Deferred revenue	4,900	5,500
Deferred revenue associated with customer loyalty programs	4,292	4,487	$ 3,127
Deferred commissions	$ 2,369	$ 2,343
Customer returns, days after original sale date	90 days
Percentage of sale returns	1.50%
Capitalized Contract Cost, Amortization	$ 2,300
Consolidated product sales [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	94.50%	96.50%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 151,000	$ 146,200
Consolidated pack sales [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	5.00%	2.80%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 8,000	$ 4,200
Consolidated other, including freight [Member]
Revenue from External Customer [Line Items]
Sales Revenue Goods Percentage	0.50%	0.70%
Revenue from Contract with Customer, Excluding Assessed Tax	$ 800	$ 1,000