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15. ProElite Inc (Details) (PEI Acquisition, USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2011
Sep. 30, 2011
PEI Acquisition
   
Business Acquisition [Line Items]    
Revenues $ 250,201 $ 506,201
Gross profit (3,609) 181,503
Loss from operations (4,010,283) (8,765,049)
Interest and other expense 195,705 356,238
Net loss $ (3,814,578) $ (8,408,811)
Basic and diluted loss per share $ (0.06) $ (0.07)