12. Shareholders' Deficit (Details 1) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2012	Dec. 31, 2011
Options Outstanding
Beginning Balance	12,169,852	10,269,852
Cancelled	(7,276,329)	(3,110,000)
Exercised
Granted	3,050,000	5,010,000
Ending Balance	7,943,523	12,169,852
Range of Exercise Prices
Beginning Balance Minimum	$ 0.14	$ 0.14
Beginning Balance Maximum	$ 1.50	$ 3.50
Cancelled
Exercised
Granted		$ 0.54
Ending Balance Minimum	$ 0.35	$ 0.14
Ending Balance Maximum	$ 0.54	$ 1.50
Beginning Balance	3 years 2 months 12 days	4 years 4 months 24 days
Cancelled	0 years	0 years
Exercised	0 years	0 years
Granted	4 years 9 months 18 days	5 years
Ending Balance	3 years 7 months 6 days	3 years 2 months 12 days
Weighted Average Exercise Price
Beginning Balance	$ 0.49	$ 0.94
Cancelled		$ 0.43
Exercised
Granted	$ 0.36	$ 0.54
Ending Balance	$ 0.46	$ 0.49
Options Exercisable
Beginning Balance	8,757,684	8,512,684
Cancelled	(4,660,994)	(3,110,000)
Exercised
Granted	734,333	3,355,000
Ending Balance	4,831,023	8,757,684
Weighted Average Remaining Life in Years
Beginning Balance	3 years 2 months 12 days	2 years
Cancelled	0 years	0 years
Exercised	0 years	0 years
Granted	4 years 9 months 18 days	5 years
Ending Balance	2 years 10 months 24 days	3 years 2 months 12 days
Weighted Average Exercise Price
Beginning Balance	$ 0.40	$ 0.94
Cancelled		$ 0.00
Exercised
Granted	$ 0.36	$ 0.54
Ending Balance	$ 0.50	$ 0.40
MinimumMember
Range of Exercise Prices
Granted	$ 0.35
MaximumMember
Range of Exercise Prices
Granted	$ 0.38