11. Notes payable (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Notes Payable
Notes Payable	$ 3,426,316	$ 555,000
ProElite, Inc.
Notes Payable
Notes Payable	1,063,000	415,000
ShareholderMember
Notes Payable
Notes Payable	1,000,000
ShareholderTwoMember
Notes Payable
Notes Payable	364,317
ThreeHoldersMember
Notes Payable
Notes Payable	350,000
NotesPayableElevenInvestors [Member]
Notes Payable
Notes Payable	309,000
OneHolderMember
Notes Payable
Notes Payable	249,999
ShareholderThreeMember
Notes Payable
Notes Payable	70,000	70,000
ShareholderFour [Member]
Notes Payable
Notes Payable	10,000	10,000
NonShareholderMember
Notes Payable
Notes Payable	$ 10,000	$ 60,000