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14. Segment Information
9 Months Ended
Sep. 30, 2012
Segment Information  
NOTE 14 - Segment Information

Each event and the Stratus White program is considered an operating segment pursuant to ASC 280 since each is budgeted separately and results of each event and the Stratus White program are tracked separately to provide the chief operating decision maker information to assess and manage each event and the Stratus White program.

 

The characteristics of the Stratus White program are different than the events, so that operating segment is considered a reporting segment.  The events share similar economic characteristics and are aggregated into a reporting segment pursuant to paragraph 17 of ASC 280.  All of the events provide entertainment and the logistics and production processes and methods for each event are similar:  sponsorship sales, ticket and concession sales, security, stages, public address systems and the like.  While the demographic characteristics of the audience can vary by event, all events cater to consumer entertainment.

 

A summary of results by segment is as follows:

 

   (Amounts in $000) 
   As of/for the Nine Months Ended September 30, 2012   As of /for the Nine Months Ended September 30, 2011 
   Credit Card   Events   Other   Total   Credit Card   Events   Other   Total 
Revenues  $   $375   $   $375   $   $250   $   $250 
Cost of sales       236        236        254        254 
Gross loss       139        139        (4)       (4)
Deprec. & Amort       2    28    30    30        19    49 
Segment gain/(loss)       137    (28)   109    (30)   (4)   (19)   (53)
Operating expenses   263    803    7,264    8,360    175    717    6,926    7,818 
Other expenses       68    1,029    1,096            325    325 
Net loss  $(263)  $(734)  $(8,321)  $(9,318)  $(205)  $(721)  $(7,270)  $(8,196)
                                         
Assets  $1,073   $119   $2,752   $3,944   $1,216   $96   $7,769   $9,081 
Liabilities  $300   $2,271   $7,410   $9,981   $1,000   $816   $2,147   $3,963