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8. Goodwill and Intangible assets
6 Months Ended
Jun. 30, 2012
Goodwill and Intangible Assets Disclosure [Abstract]  
NOTE 8 - Goodwill and Intangible assets

Goodwill and intangible assets of the Company were as follows:

 

    June 30,
2012
    December 31,
2011
 
Intangible Assets            
Events            
Beverly Hills Concours   $ 2,500     $ 2,500  
Santa Barbara Concours d'Elegance     53,000       53,000  
Cour Tour/Action Sports Tour     100,000       100,000  
Freedom Bowl     190,000       190,000  
Maui Music Festival     5,000       5,000  
Total - Events     350,500       350,500  
                 
Goodwill                
ProElite     1,935,621       1,935,621  
Stratus Visa White Card     1,073,345       1,073,345  
Total Goodwill     3,008,966       3,008,966  
Total Goodwill and Intangible Assets   $ 3,359,466     $ 3,359,466  

 

In accordance with FASB ASC Topic 350 Goodwill and Other Intangible Assets, the Company’s intangible assets, other than the purchased licensed technology and the membership list for Stratus, are considered to have indefinite lives and are therefore no longer amortized, but rather are subject to annual impairment tests. The Company’s annual impairment testing date is December 31, but the Company monitors the facts and circumstances for all intangible properties and will record impairment if warranted by adverse changes in facts and circumstances.