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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 Uz6aXhMPx+HWAIHXeCoVCbo0le7SnzDcAqZXtNFYLcDmnYK+lcOygTcMNWLslh/1
 Mr26Ep5UkiqzfXv6NYlnkA==

<SEC-DOCUMENT>0001229277-09-000002.txt : 20090602
<SEC-HEADER>0001229277-09-000002.hdr.sgml : 20090602
<ACCEPTANCE-DATETIME>20090602170103
ACCESSION NUMBER:		0001229277-09-000002
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20090529
FILED AS OF DATE:		20090602
DATE AS OF CHANGE:		20090602

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WADDELL & REED FINANCIAL INC
		CENTRAL INDEX KEY:			0001052100
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY BROKERS, DEALERS & FLOTATION COMPANIES [6211]
		IRS NUMBER:				510261715
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		6300 LAMAR AVE
		CITY:			OVERLAND PARK
		STATE:			KS
		ZIP:			66202-4200
		BUSINESS PHONE:		9132362000

	MAIL ADDRESS:	
		STREET 1:		PO BOX 29217
		CITY:			SHAWNEE MISSION
		STATE:			KS
		ZIP:			66201-9217

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			CONNEALY DANIEL P
		CENTRAL INDEX KEY:			0001229277

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-13913
		FILM NUMBER:		09868969

	BUSINESS ADDRESS:	
		STREET 1:		2108 WEST 114TH ST
		CITY:			LEANWOOD
		STATE:			KS
		ZIP:			66211
		BUSINESS PHONE:		9139069433

	MAIL ADDRESS:	
		STREET 1:		2108 WEST 114TH ST
		CITY:			LEAWOOD
		STATE:			KS
		ZIP:			66211
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-05-29</periodOfReport>

    <issuer>
        <issuerCik>0001052100</issuerCik>
        <issuerName>WADDELL &amp; REED FINANCIAL INC</issuerName>
        <issuerTradingSymbol>WDR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001229277</rptOwnerCik>
            <rptOwnerName>CONNEALY DANIEL P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>6300 LAMAR AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>OVERLAND PARK</rptOwnerCity>
            <rptOwnerState>KS</rptOwnerState>
            <rptOwnerZipCode>66202</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>SVP and CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common</value>
            </securityTitle>
            <transactionDate>
                <value>2009-05-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>30</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>24.1874</value>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>171740</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value></value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">These shares constitute a portion of a larger purchase order of Class A Common for Mr. Connealy and multiple other clients of the Company's transfer agent with no means for the broker to ascertain individual lot ownership or prices.  Sale prices of all shares sold in this order ranged from $24.18 to 24.19.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Daniel P. Connealy</signatureName>
        <signatureDate>2009-06-02</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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