8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC  20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of report (Date of earliest event reported) March 19, 2013 (March 18, 2013)

 INNOTRAC CORPORATION

 (Exact Name of Registrant as Specified in Charter)

Georgia 

(State or Other Jurisdiction of Incorporation)

000-23741	58-1592285
(Commission File Number)	(IRS Employer Identification No.)

6465 East Johns Crossing
Johns Creek, GA	30097
(Address of Principal Executive Offices)	(Zip Code)

(678) 584-4000

(Registrant’s Telephone Number, Including Area Code)

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) 

ITEM 5.02 DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENTS OF CERTAIN OFFICERS

(c) Appointment of Principal Financial Officer

On March 18, 2013, Innotrac Corporation (the “Company”) issued a press release announcing the appointment of Steve Keaveney as Chief Financial Officer of the Company, effective March 18, 2013.  Mr. Keaveney is 48 years old and will serve as Chief Financial Officer and Secretary of the Company.

Prior to joining the Company, Mr. Keaveney served as Chief Financial Officer of BeavEx, a national logistics company, a position he had held since September 2010.  From January through December 2010, Mr. Keaveney served as Chief Financial Officer of Dutch Gold Resources, a publicly traded gold exploration business.  From 2006 through 2009 Mr. Keaveney served as the Chief Financial Officer of Redquartz Developments/Flint Telecom, a private family fund with a diverse portfolio of investments in the real estate, technology and health care industries.

A copy of the press release issued March 18, 2013 announcing Mr. Keaveney’s appointment as Chief Financial Officer of the Company is attached hereto as Exhibit 99.1 and incorporated herein by reference.

ITEM 7.01 REGULATION FD DISCLOSURE

The Company is attaching as Exhibit 99.1 a copy of a press release issued March 18, 2013 announcing Mr. Keaveney’s appointment as Chief Financial Officer of the Company.

ITEM 9.01 EXHIBITS

99.1           Press Release issued March 18, 2013

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	INNOTRAC CORPORATION
	/s/  Scott D. Dorfman
Date:  March 19, 2013	Scott D. Dorfman President, Chairman and Chief Executive Officer

EXHIBIT INDEX

Exhibit No.	Description
99.1	Press Release dated March 18, 2013

EX-99.1

Exhibit 99.1

Innotrac Names Steve Keaveney as Chief Financial Officer

ATLANTA, GA (March 18, 2013) -- Innotrac Corporation (NASDAQ: INOC), a best-of-breed commerce provider integrating digital technology, fulfillment, and contact center solutions to support global brands, today announced the appointment of Steve Keaveney as its new Chief Financial Officer (CFO).

Keaveney brings to Innotrac more than 25 years of experience in finance, accounting and operations for both publicly and privately held companies.  He has extensive experience in financial leadership, revenue growth, analysis and budgeting.

“I am very pleased to welcome Steve to our senior leadership team,” said Scott Dorfman, CEO at Innotrac.  “He brings a unique blend of experience in finance and operations, which is a great balance for Innotrac.  We are very fortunate to have him on board.”

Prior to joining Innotrac, Keaveney served as CFO for BeavEx, a national logistics company, and has held senior finance positions with several North American and European companies.  He has been recognized for his contributions to the business world, previously nominated for The Atlanta Business Chronicle’s CFO of the Year Award, and has served as a member of the Ireland Prime Minister’s Technology Advisory Board.

Keaveney is a certified public accountant and holds an MBA in Finance from Pepperdine University, and a bachelor’s degree in Accounting from Villanova University.

In his new role as Senior Vice President and CFO at Innotrac, Keaveney will oversee the Finance and Accounting departments.

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a best-of-breed commerce provider integrating digital technology, fulfillment and contact center solutions to support global brands.  The Company employs sophisticated order processing and warehouse management technology and operates eight fulfillment centers and one call center spanning all time zones across the continental United States.  Innotrac Europe GmbH has a network of fulfillment centers, call centers, and returns processing facilities with operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria, Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac at www.innotrac.com or http://www.linkedin.com/company/innotrac.

Information contained in this press release, other than historical information, may be considered forward-looking in nature.  Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected.  Among the key factors that may have a direct bearing on Innotrac’s operating results, performance or financial condition are competition, the demand for Innotrac’s services, Innotrac’s ability to retain its current clients, Innotrac’s success in growing its existing client base, developing new business, Innotrac's ability to maintain or improve gross margins in the face of increasing revenues, reducing operating costs in response to reduced service revenues, realization of expected revenues from new clients, the general state of the  industries that the Company serves, changing technologies, Innotrac’s ability to maintain profit margins in the face of pricing pressures and numerous other factors discussed in Innotrac’s 2011 Annual Report on Form 10-K and other filings on file with the Securities and Exchange Commission.  Innotrac disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise.

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Media Contact:

Yolanda Kokayi

Innotrac Marketing Manager

678-584-4096

ykokayi@innotrac.com