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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Schedule of Weighted Average Assumptions) (Details)
3 Months Ended 9 Months Ended
Sep. 30, 2014
Sep. 30, 2013
Sep. 30, 2014
Sep. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]        
Dividend Yield 1.13% 1.09% 1.02% 1.31%
Expected volatility 40.00% 41.00% 40.00% 39.00%
Expected life 7 years 7 years 7 years 7 years
Risk-free interest rate 2.19% 1.88% 2.18% 1.13%