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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 1Q5RsDe0ZJKUYyqG/QkHvg==

<SEC-DOCUMENT>0001209191-04-042611.txt : 20040831
<SEC-HEADER>0001209191-04-042611.hdr.sgml : 20040831
<ACCEPTANCE-DATETIME>20040831120532
ACCESSION NUMBER:		0001209191-04-042611
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040827
FILED AS OF DATE:		20040831
DATE AS OF CHANGE:		20040831

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			O CONNOR KEVIN J
		CENTRAL INDEX KEY:			0001106321

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23709
		FILM NUMBER:		041007364

	BUSINESS ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC.
		STREET 2:		111 EIGHTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011

	MAIL ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC.
		STREET 2:		111 EIGHTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DOUBLECLICK INC
		CENTRAL INDEX KEY:			0001049480
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				133870996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
		BUSINESS PHONE:		2126830001

	MAIL ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-08-27</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001049480</issuerCik>
        <issuerName>DOUBLECLICK INC</issuerName>
        <issuerTradingSymbol>DCLK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001106321</rptOwnerCik>
            <rptOwnerName>O CONNOR KEVIN J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O DOUBLECLICK INC.</rptOwnerStreet1>
            <rptOwnerStreet2>111 EIGHTH AVENUE</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10011</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-08-27</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>15000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>5.3717</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                    <footnoteId id="F1"/>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>5826664</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Sold pursuant to a Sales Plan between Mr. O'Connor and Goldman Sachs &amp; Co., dated February 24, 2004, in accordance with Rule 10b5-1.</footnote>
        <footnote id="F2">In addition, Mr. O'Connor indirectly owns 165,680 shares of Common Stock, of which 15,680 shares of Common Stock are held by Mr. O'Connor's wife and 150,000 shares of Common Stock are held by the KN Trust, of which Mr. O'Connor's wife is a trustee.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Pamela Schoenfeld, Attorney-in-Fact</signatureName>
        <signatureDate>2004-08-31</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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