Exhibit 23.1

CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated January 22, 2003 relating to the
financial statements and financial statement schedule of DoubleClick Inc.,
which appears in DoubleClick Inc.'s Annual Report on Form 10-K for the year
ended December 31, 2002.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
November 20, 2003